Innovation | The Marketing Fresh Peel by Digital Brand Strategist, Chris Wilson

Creating Strategic Value: Examples of Branded Utility

Mar 22, 10

Posted by Chris Wilson in Advertising, Branding, Creativity, Innovation, Marketing, Social Media

“We’ve got to stop interrupting what people are interested in and be what people are interested in!” – Axel Chaldecott, JWT The idea of branded utility is nothing new. In fact, it’s an idea that has cycled in and out of popular conversations for almost a decade, and yet there is still debate on exactly what it means and...

Cataloging Your 2010 Trends and Predictions

Dec 29, 09

Posted by Chris Wilson in Advertising, Branding, Creativity, Design, Innovation, Marketing, Social Media

I haven’t really been a fan when it comes to listing trends and predictions for the new year. After all, shouldn’t we always be looking forward? Especially with the rate of change that currently exists? That’s not to say that I haven’t contributed my thoughts as to what 2010 holds. Check out the 100 Social Media &...

The Brand Touch Cycle

Nov 19, 09

Posted by Chris Wilson in Advertising, Branding, Design, Innovation, Marketing, Social Media

Download the Brand Touch Cycle pdf A discipline that I consistently see organizations struggling with is in fully understanding the importance of touchpoints of their brand. Yes they understand the basic idea of a touchpoint—that interactions with their brand is a touchpoint that influences the overall perception of their brand....

Interview with Leslie Scott, the Creator of the Game Jenga

Nov 13, 09

Posted by Chris Wilson in Branding, Creativity, Innovation, Interviews, Marketing

A few months back I was approached by Leslie Scott’s publicist about setting up an interview with Leslie regarding her book About Jenga. At the time I had no idea who Leslie Scott was or why I would be interested in a book about that I assumed to be a history book for a board game. But, luckily for Leslie, her publicist had...

Future of Work Redux

Nov 02, 09

Posted by Chris Wilson in Creativity, Innovation, Miscellaneous

Jeff Brenman, of Apollo Ideas, adds his thoughts in a presentation about the future of work and they are a nice continuation to the future of work discussion. Here are a few key points from Jeff’s deck. The future of work is… Transparent – Your activities will be tracked, measured and tied to the bottom line. Flat –...

Interview with Professional Trend Spotter and Author Jeremy Gutsche

Oct 05, 09

Posted by Chris Wilson in Advertising, Innovation, Interviews, Marketing

The Post2Post bus has returned! The Fresh Peel is pleased to welcome Jeremy Gutsche, founder of the wildly popular TrendHunter.com and author of Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change, which is the featured book for October’s stop on the Post2Post Virtual Book Tour. Not only is Jeremy one of the...