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How the Lines Between User Experience and Marketing Have Blurred...

With mobile devices and the Internet of Things, consumers are closer to the brands and services they use now than ever before. For a business to thrive, it needs to be regularly engaged with its customers. The online experience a brand provides its users with has becoming a key method of generating conversions. However, the role of user experience (UX) is too often misrepresented and oversimplified. Creating a user experience is about more than just creating an interface. It is about your user’s relationship with you and your brand through technology. The ultimate goal is to remove the suggested coldness of the medium, and provide welcoming, interactive channels with which to stir enthusiasm over your products and services....

How the Lines Between User Experience and Marketing Have Blurred
posted on: Jan 30, 2015 | author: Nick Rojas

Interview with 46 Rules of Genius Author Marty Neumeier...

Marty Neumeier’s professional goal is to bridge the distance between business and design. As an advocate for creative thinking and innovation, Marty has published a must-read collection of quick read “white-board” books on branding, creativity and innovation, starting in 2003 with The Brand Gap, followed by Zag, and then The Designful Company. In 2013, Marty published Metaskills: Five Talents for the Robotic Age, which departed from the quick-read format, diving deeply into the future of workplace creativity. Marty’s latest book, 46 Rules of Genius was written as a  “quick start guide” to Metaskills. I caught up with Marty to ask him a few questions about his newest book.   —– Q: What led you to write The 46 Rules of Genius? Marty: I recently published a...

Interview with 46 Rules of Genius Author Marty Neumeier
posted on: Aug 9, 2014 | author: Chris Wilson

Mary Meeker’s Internet Trends May 2013...

As always, the go-to source for online...

Mary Meeker’s Internet Trends May 2013
posted on: Jun 9, 2013 | author: Chris Wilson

Next Big Step: Siemens Clean Energy Innovation...

Siemens recently announced a new initiative to grow their perception as leader, innovator and manufacturer of clean energy technology. This video is one of the driving communication vehicles for the brand to help spread this...

posted on: Nov 2, 2012 | author: Chris Wilson

How Consumers Navigate Multiple Content Screens...

According to a study from Google, 90% of people move between multiple screens to accomplish tasks. I recommend reading the full report, but here are the highlights straight from the executive summary: We are a nation of multi-screeners. Most of consumers’ media time today is spent in front of a screen – computer, smartphone, tablet and TV The device we choose to use is often driven by our context: where we are, what we want to accomplish and the amount of time needed There are two main modes of multi-screening: Sequential screening where we move between devices. Simultaneous screening where we use multiple devices at the same time TV no longer commands our full attention as it has...

How Consumers Navigate Multiple Content Screens
posted on: Sep 1, 2012 | author: Chris Wilson

Future of Retail: Modern Shopper Demands...

PSFK brilliantly explores 9 key trends impacting retail/shopping: Shoppers as Affiliate Crowdsourced Product Range Shopper-to-Shopper Service Shopper Designed Deals Service with An Opt-In Auto-Curated Shopping Shopper Coaching Bespoke at Scale Fit with a Click Via:...

Future of Retail: Modern Shopper Demands
posted on: Jul 17, 2012 | author: Chris Wilson

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