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Six Steps to Successfully Promote an Event Using Any Social Media...

Social media can be a wonderful tool to plan events, but can also be overwhelming as to where to start. Which site works best? Is this hashtag going to work? Let’s get rid of the chaos and break down each step into manageable pieces that can be applied to any social media site. Image Source: ShutterStock.com     Step One: Create an Events Page, 3 months before. Think of this as the mothership of the event. All social sites are connected through it, and all information about the event is on it. Contact information, engaging content, as well as bios of all the participants should be on here. The homepage doesn’t have to be fancy, there is beauty...

Six Steps to Successfully Promote an Event Using Any Social Media
posted on: Oct 11, 2014 | author: Dave Landry

Your Brain on Social

  This is your brain … AND THIS IS YOUR BRAIN ON SOCIAL! Any questions? Who can forget the image of eggs frying in a pan from the public service announcement offered by The Partnership for a Drug Free America. That commercial launched their multi-million dollar advertising campaign back in 1987 and overall it was considered a success even named the number eleven best commercial of all time by TV Guide.   PLEASURE OR ADDICTION? The comparison of something frying in a pan to the effects of narcotics and other drugs on the human brain was meant to bring awareness of the dangers of abuse and addiction. The infographic below shows quite the opposite is true with social...

Your Brain on Social
posted on: Oct 3, 2014 | author: Dave Landry

The IKEA Time Travel Continues #IKEAtimetravel...

IKEA’s time traveling experiment and edgy advertianment series continues with a new experience. This time hypnotist Justin Tranz guides young couple Jeff and Beth through the next big stages of their life. Be sure to check out the first video in there series if you haven’t seen it already: IKEA Hypnotizes Shoppers Into the Future...

The IKEA Time Travel Continues #IKEAtimetravel
posted on: Sep 18, 2014 | author: Chris Wilson

IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel...

IKEA probably isn’t a brand that you think of when you think of extreme or edgy when it comes to advertising, but their latest campaign exactly that. The brand teamed up with hypnotist Justin Tranz to hypnotize young couples and then guide them through a journey into their future. The whole thing is entertaining and well… a little weird. You’ll have to watch it for yourself and let us know what you think! And be sure to lookout for yoga instructor George the next time you are in...

IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel
posted on: Aug 20, 2014 | author: Chris Wilson

Interview with 46 Rules of Genius Author Marty Neumeier...

Marty Neumeier’s professional goal is to bridge the distance between business and design. As an advocate for creative thinking and innovation, Marty has published a must-read collection of quick read “white-board” books on branding, creativity and innovation, starting in 2003 with The Brand Gap, followed by Zag, and then The Designful Company. In 2013, Marty published Metaskills: Five Talents for the Robotic Age, which departed from the quick-read format, diving deeply into the future of workplace creativity. Marty’s latest book, 46 Rules of Genius was written as a  “quick start guide” to Metaskills. I caught up with Marty to ask him a few questions about his newest book.   —– Q: What led you to write The 46 Rules of Genius? Marty: I recently published a...

Interview with 46 Rules of Genius Author Marty Neumeier
posted on: Aug 9, 2014 | author: Chris Wilson

Role of Channels in the Customer Journey...

In Experian’s latest 2014 Digital Marketer: Benchmark and Trend Report, they asked marketers to identify how each of 12 channels fits into their customer’s journey, choosing whether each has a “greeter” role (creating awareness), operates as an “influencer” (generating interest) or is a “closer” (getting the sale). Here are some takeaways from their findings: 82% of marketers see the role of social media as a channel to create awareness or generate interest. Only 4% say that social media “gets the sale.” Website and email are seen as the top channels for driving purchase. Though more than a quarter of marketers do not have a mobile application, 20% of marketers say that their mobile app “gets the...

Role of Channels in the Customer Journey
posted on: Mar 13, 2014 | author: Chris Wilson

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