I haven’t really been a fan when it comes to listing trends and predictions for the new year. After all, shouldn’t we always be looking forward? Especially with the rate of change that currently exists? That’s not to say that I haven’t contributed my thoughts as to what 2010 holds. Check out the 100 Social Media &...
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Download the Brand Touch Cycle pdf A discipline that I consistently see organizations struggling with is in fully understanding the importance of touchpoints of their brand. Yes they understand the basic idea of a touchpoint—that interactions with their brand is a touchpoint that influences the overall perception of their brand....
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The Post2Post bus has just pulled in! The Fresh Peel is pleased to welcome Marty Neumeier, brand consultant author of a number of the popular whiteboard overview business books, The Brand Gap, Zag, and now The Designful Company, which is the featured book for April’s stop on the Post2Post Virtual Book Tour. It’s been...
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The Post2Post Virtual Book Tour returns to the Fresh Peel Tuesday with Marty Neumeier, the brains behind The Brand Gap, Zag and now The Designful Company. Marty is the president of Neutron, a San Francisco firm that consults organizations on how to build brands from the inside out, through “culture-change programs that spur...
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Just a quick trip to the mall or local grocery store and you will see them. In fact, this year, they can be seen just everywhere, and they are signaling the final phase of a trend that started in the early 2000′s. The “they” I’m talking about is the late adopters to the Uggs boots fashion trend. They are...
read moreThis week I’ve been immersed in preparing for what started out as a simple 2-min presentation at an AIGA meeting, and has now morphed into something much bigger. The project is called Rapid Change in Design and it takes a look at how quickly the world around us is changing and how we in the design world must evolve in the way...
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