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Never Before Seen: Using Video to Drive Brand Engagement...

  Sony launched an impressive campaign this week where they teamed up with a diverse range of filmmakers, artists and influencers to create a series of new films celebrating the “never before seen”. With the debut, Sony released three different short films: “Picture Machine”, “Paperports” and “Creature”. Each film is highly unique and entertaining in its own way. This is a powerful exhibit of how a big brand can successfully work together with the entrepreneurs and creators of the world to make content worth sharing. Take a look at the first videos to debut in the series. Which is your favorite?   Creature   The Picture Machine   Paperports    The campaign’s remaining films will be released gradually on Sony’s YouTube channel as well as...

Never Before Seen: Using Video to Drive Brand Engagement
posted on: Mar 25, 2015 | author: Chris Wilson

Interview with 46 Rules of Genius Author Marty Neumeier...

Marty Neumeier’s professional goal is to bridge the distance between business and design. As an advocate for creative thinking and innovation, Marty has published a must-read collection of quick read “white-board” books on branding, creativity and innovation, starting in 2003 with The Brand Gap, followed by Zag, and then The Designful Company. In 2013, Marty published Metaskills: Five Talents for the Robotic Age, which departed from the quick-read format, diving deeply into the future of workplace creativity. Marty’s latest book, 46 Rules of Genius was written as a  “quick start guide” to Metaskills. I caught up with Marty to ask him a few questions about his newest book.   —– Q: What led you to write The 46 Rules of Genius? Marty: I recently published a...

Interview with 46 Rules of Genius Author Marty Neumeier
posted on: Aug 9, 2014 | author: Chris Wilson

How to Go Viral: Real Case Studies

Real world, low budget examples of successful viral marketing efforts.   Via:...

How to Go Viral: Real Case Studies
posted on: Jul 28, 2012 | author: Chris Wilson

Pinterest Hacked by UNIQLO

Japanese clothing company UNIQLO created an awesome online guerrilla marketing campaign that utilizes Pinterest’s content layout to create waves of scrolling images. A quick search on Pinterest reveals the 43 different Pinterest accounts that were used to launch this campaign. Via: Mike...

Pinterest Hacked by UNIQLO
posted on: Jul 17, 2012 | author: Chris Wilson

How Images Influence Behaviors

Images are important drivers of behaviors. Here are stats showing just how powerful good imagery is: Articles with relevant images have 94% more views Press releases with images have 14% more views Press releases with video have 20% more views Press releases with both images and video have 48% more views 60% of consumers are more likely to consider or contact a business that has an image show up in local search results 67% of consumers say the quality of a product image is very important in selecting and purchasing the product 53% of customers value the quality of a product image more than ratings or reviews       Via:...

How Images Influence Behaviors
posted on: Jun 19, 2012 | author: Chris Wilson

Faux Biography Told Through Brand Logos...

Brands are a part of our lives. They aren’t who we are, but they make up part of the story. Clever work from Pentagram. Via:...

Faux Biography Told Through Brand Logos
posted on: Jun 11, 2012 | author: Chris Wilson

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