There have been quite a few Human Talk examples taken from company signage, but here’s an interesting situation that a coffee shop in Raleigh found themselves in. Dan Heath tells the story of how management’s decision to use vague corporate verbiage on a sign explaining to customers that the store bathroom was...
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Here’s a surefire way to start talking to your customers like a real human being in 2009. Hold a company “why” day. Take time out from the daily grind to question everything you do. Create a safe, honest and open platform for anyone to bring a question to the table. Choreograph the customer experience from...
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Metacool’s Diego Rodriguez tells of how he was delighted to receive a complimentary issue of Monocle after he had mistakenly let his subscription lapse. The unique “Human Talk” aspect of this gesture was the attached note taped to the top of the issue. Instead of sending out the complimentary issue stuffed...
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VitaminWater is a brand I like. Not only have they created their own category, “enhanced water,” but they’ve done it breaking a lot of the rules. How many brands can you think of that make under the table references to other brands in their branding? No brand is safe. Thighmaster, Old Irish Spring soap,...
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As we near the end of summer here in the States, and many are in the middle of what is a heavy traveling season. Whether its for a vacation with the family, a conference or workshop, or just business as usual. Many of you have caught a plane or two or more in over the past few months, and probably have more travel plans in the...
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Innocent and their “little tasty drinks” have been on the Human Talk radar for quite sometime now thanks to Rohit Bhargava (also discussed in Personality Not Included) and David Taylor. If you’re not familiar with the company, check them out. They are a shining example of how an organization can not only...
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