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Changing Consumer Behaviors: Michelin’s Road Usage Lab...

Michelin’s most recent campaign wants you to think differently about winter and driving. In fact, everything you know about driving in the winter elements is wrong. Well maybe not everything you know, but everything you know about your tires in winter weather. With a series of videos and infographics focusing on winter driving myths, Michelin is trying to put the idea of winter tires into the minds of consumers, ultimately changing consumer behaviors. Depending on where you live, there are a lot of ideas on how you should drive in the winter elements. But as Michelin does a good job of showing us, not all of those ideas are right, in fact many of them are just not...

Changing Consumer Behaviors: Michelin’s Road Usage Lab
posted on: Oct 6, 2014 | author: AC

Your Brain on Social

  This is your brain … AND THIS IS YOUR BRAIN ON SOCIAL! Any questions? Who can forget the image of eggs frying in a pan from the public service announcement offered by The Partnership for a Drug Free America. That commercial launched their multi-million dollar advertising campaign back in 1987 and overall it was considered a success even named the number eleven best commercial of all time by TV Guide.   PLEASURE OR ADDICTION? The comparison of something frying in a pan to the effects of narcotics and other drugs on the human brain was meant to bring awareness of the dangers of abuse and addiction. The infographic below shows quite the opposite is true with social...

Your Brain on Social
posted on: Oct 3, 2014 | author: Dave Landry

Role of Channels in the Customer Journey...

In Experian’s latest 2014 Digital Marketer: Benchmark and Trend Report, they asked marketers to identify how each of 12 channels fits into their customer’s journey, choosing whether each has a “greeter” role (creating awareness), operates as an “influencer” (generating interest) or is a “closer” (getting the sale). Here are some takeaways from their findings: 82% of marketers see the role of social media as a channel to create awareness or generate interest. Only 4% say that social media “gets the sale.” Website and email are seen as the top channels for driving purchase. Though more than a quarter of marketers do not have a mobile application, 20% of marketers say that their mobile app “gets the...

Role of Channels in the Customer Journey
posted on: Mar 13, 2014 | author: Chris Wilson

Marketing Orchestration [Infographic]

If you are not familiar with Responsys and their vision for the future of marketing, now is the time to get to know them. This infographic is a great way to get introduced to their thinking on how consumer expectations are evolving and how marketers must change to meet those expectations. Via: Responsys  ...

Marketing Orchestration [Infographic]
posted on: Dec 1, 2013 | author: Chris Wilson

E-Comm Customer Acquisition Trends (Infographic)...

Over the last 5 years, email has driven 11.8% of customer lifetime value....

E-Comm Customer Acquisition Trends (Infographic)
posted on: Jul 10, 2013 | author: Chris Wilson

Brand Affinity in Social Media (Infographic)...

The top reasons consumers cite for becoming fans of a brand on Facebook: To support a brand I like To receive regular updates from brands I like To share my personal good experiences To share my interests/lifestyle with others To participate in contests I find it interesting that contests/sweepstakes barely made it into the top 5 of this study where this reasoning is typically the top response in other studies. I think the way this study was conducted from the brand level, putting each of these questions in context of a specific brand that the consumer has liked on Facebook, speaks to the importance of brand affinity in social. It tells me that for brands that consumers identify...

Brand Affinity in Social Media (Infographic)
posted on: Jul 9, 2013 | author: Chris Wilson

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