Advertising, Branding and Marketing Strategy

Black Friday Campout

The eve of Black Friday is here. People around the country are forming their plans of attack for one of the biggest...

posted on: Nov 27, 2009 | author: Chris Wilson

Download the Brand Touch Cycle pdf A discipline that I consistently see organizations struggling with is in fully...

posted on: Nov 19, 2009 | author: Chris Wilson

Think about all the brands you interacted with today. Nearly everything you have done so far today involved a brand,...

posted on: Nov 6, 2009 | author: Chris Wilson

There is a lot great content on the web. (Understatement of the year.) Everyday I wade through piles of RSS feeds,...

posted on: Nov 3, 2009 | author: Chris Wilson

Last week I was given the opportunity to participate in OpenBeta3, which is becoming quite the local Oklahoma City...

posted on: Oct 26, 2009 | author: Chris Wilson

The FTC’s recent Guidelines on Endorsements and Testimonials has gained a lot of attention for such a dry,...