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Changing Consumer Behaviors: Michelin’s Road Usage Lab...

Michelin’s most recent campaign wants you to think differently about winter and driving. In fact, everything you know about driving in the winter elements is wrong. Well maybe not everything you know, but everything you know about your tires in winter weather. With a series of videos and infographics focusing on winter driving myths, Michelin is trying to put the idea of winter tires into the minds of consumers, ultimately changing consumer behaviors. Depending on where you live, there are a lot of ideas on how you should drive in the winter elements. But as Michelin does a good job of showing us, not all of those ideas are right, in fact many of them are just not...

Changing Consumer Behaviors: Michelin’s Road Usage Lab
posted on: Oct 6, 2014 | author: AC

The IKEA Time Travel Continues #IKEAtimetravel...

IKEA’s time traveling experiment and edgy advertianment series continues with a new experience. This time hypnotist Justin Tranz guides young couple Jeff and Beth through the next big stages of their life. Be sure to check out the first video in there series if you haven’t seen it already: IKEA Hypnotizes Shoppers Into the Future...

The IKEA Time Travel Continues #IKEAtimetravel
posted on: Sep 18, 2014 | author: Chris Wilson

IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel...

IKEA probably isn’t a brand that you think of when you think of extreme or edgy when it comes to advertising, but their latest campaign exactly that. The brand teamed up with hypnotist Justin Tranz to hypnotize young couples and then guide them through a journey into their future. The whole thing is entertaining and well… a little weird. You’ll have to watch it for yourself and let us know what you think! And be sure to lookout for yoga instructor George the next time you are in...

IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel
posted on: Aug 20, 2014 | author: Chris Wilson

Simple Steps to Make Branding Work for You...

Marketing and branding products goes beyond just creating a clever slogan and a few good ads for print and web. What many startups tend to forget is that branding is a big part of the deal as well. Perhaps this is because these new companies do not really understand the branding concept. Here are a few simple steps to making branding work for you: Create a Lasting and Compelling Logo Naming the company or products goes a long way, and so does the logo that’s attached to it. You want the logo to be memorable, yet also leave a lasting impression on the memory of anyone who sees it. Some of the most successful logos are simple in...

Simple Steps to Make Branding Work for You
posted on: Jul 10, 2014 | author: AC

Role of Channels in the Customer Journey...

In Experian’s latest 2014 Digital Marketer: Benchmark and Trend Report, they asked marketers to identify how each of 12 channels fits into their customer’s journey, choosing whether each has a “greeter” role (creating awareness), operates as an “influencer” (generating interest) or is a “closer” (getting the sale). Here are some takeaways from their findings: 82% of marketers see the role of social media as a channel to create awareness or generate interest. Only 4% say that social media “gets the sale.” Website and email are seen as the top channels for driving purchase. Though more than a quarter of marketers do not have a mobile application, 20% of marketers say that their mobile app “gets the...

Role of Channels in the Customer Journey
posted on: Mar 13, 2014 | author: Chris Wilson

Making the Most of Your Next Convention...

Showcasing at conventions isn’t really an option anymore, especially if you’re still working to build your business or audience. For many startups, buying booth space or being part of a panel (or several) at an industry conference or convention is the key to their success. At the same time, if you don’t approach these conventions correctly you could go home very much in “the hole” financially. So, how do you make sure you do well? Think Inside the Box Aim to attend conventions and conferences that are centered on your niche/industry. For instance, if you’re an independent game designer, you’ll want space at PAX, GenCon and/or one of the *many* Comic Cons. If your business is books, you’ll...

Making the Most of Your Next Convention
posted on: Jan 16, 2014 | author: AC

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