Author: Chris Wilson

Never Before Seen: Using Video to Drive Brand Engagement

  Sony launched an impressive campaign this week where they teamed up with a diverse range of filmmakers, artists and influencers to create a series of new films celebrating the “never before seen”. With the debut, Sony released three different short films: “Picture Machine”, “Paperports” and “Creature”. Each film is highly unique and entertaining in its own way. This is a powerful exhibit of how a big brand can successfully work together with the entrepreneurs and creators of the world to make content worth sharing. Take a look at the first videos to debut in the series. Which is your favorite?   Creature   The Picture...

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Graphic Design Marketplaces to find Freelance Work

There are certainly plenty of designer platforms online that you can choose from. Scores of sites are available. But you haven’t got forever to check scores of sites to find the best ones to help you launch your budding career as a graphic designer. So here are a few that you should definitely give a try:    Design Marketplaces Sites that offer you a chance to show your work are ideal, especially for first-timers in the field of professional graphic design. If you don’t have any clients yet, joining design contests run by sites like DesignHill is one sure way to build up your portfolio. In David O’ Neil’s essay on the Ten Qualities of Successful Public markets, he describes the key traits that successful business models should have. One of these is mission. Under mission are more qualities, some of which include the ability to create new opportunities, self-sustaining, socialization and the most important, to make people happy. That last one is an idea inherent in nearly all successful business models. It’s also one of the reasons why DesignHill is one of the best designing marketplaces online. At its core, the site is a dedicated platform that allows designers and consumers to meet on equal terms. It’s a happy arrangement for both sides because both sides get something out of it. First time designers get a chance to...

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Disability Friendly Web Design

One of the beautiful things about the Internet is that it allows people who are housebound to lead fuller and more connected lives. Accessibility with the Internet has become very important to many United States citizens, according to the Internet Society.org. Housebound people are not the only disabled online users. Disabled users run a huge range including epilepsy, anxiety, and chronic fatigue. When designing an eCommerce site, you need to keep in mind that disabled users will try to access your site and design an experience that they can all enjoy.     Stop the auto-play. Back in the MySpace days, everyone had music automatically playing on their websites. These days the practice has gone out of favor. Some people who are very sensitive to sounds, such as those on the Autistic spectrum according to Nero Health.com. By randomly playing sounds or music, you’re throwing these people out of their element and possibly triggering a loss of productivity, a shock, or even in some cases, panic. Overall, auto-play is a very disruptive practice, even to non-disabled users. It’s obtrusive and if you have more than 5 tabs open, you have to quickly search to find what, exactly, is making all the racket. Instead, take the time to adjust the settings on your site so that the user can play videos or music as they wish.   Watch out for...

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IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel

IKEA probably isn’t a brand that you think of when you think of extreme or edgy when it comes to advertising, but their latest campaign exactly that. The brand teamed up with hypnotist Justin Tranz to hypnotize young couples and then guide them through a journey into their future. The whole thing is entertaining and well… a little weird. You’ll have to watch it for yourself and let us know what you think! And be sure to lookout for yoga instructor George the next time you are in IKEA....

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