Author: Chris Wilson

Disability Friendly Web Design

One of the beautiful things about the Internet is that it allows people who are housebound to lead fuller and more connected lives. Accessibility with the Internet has become very important to many United States citizens, according to the Internet Society.org. Housebound people are not the only disabled online users. Disabled users run a huge range including epilepsy, anxiety, and chronic fatigue. When designing an eCommerce site, you need to keep in mind that disabled users will try to access your site and design an experience that they can all enjoy.     Stop the auto-play. Back in the MySpace days, everyone had music automatically playing on their websites. These days the practice has gone out of favor. Some people who are very sensitive to sounds, such as those on the Autistic spectrum according to Nero Health.com. By randomly playing sounds or music, you’re throwing these people out of their element and possibly triggering a loss of productivity, a shock, or even in some cases, panic. Overall, auto-play is a very disruptive practice, even to non-disabled users. It’s obtrusive and if you have more than 5 tabs open, you have to quickly search to find what, exactly, is making all the racket. Instead, take the time to adjust the settings on your site so that the user can play videos or music as they wish.   Watch out for...

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IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel

IKEA probably isn’t a brand that you think of when you think of extreme or edgy when it comes to advertising, but their latest campaign exactly that. The brand teamed up with hypnotist Justin Tranz to hypnotize young couples and then guide them through a journey into their future. The whole thing is entertaining and well… a little weird. You’ll have to watch it for yourself and let us know what you think! And be sure to lookout for yoga instructor George the next time you are in IKEA....

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Interview with 46 Rules of Genius Author Marty Neumeier

Marty Neumeier’s professional goal is to bridge the distance between business and design. As an advocate for creative thinking and innovation, Marty has published a must-read collection of quick read “white-board” books on branding, creativity and innovation, starting in 2003 with The Brand Gap, followed by Zag, and then The Designful Company. In 2013, Marty published Metaskills: Five Talents for the Robotic Age, which departed from the quick-read format, diving deeply into the future of workplace creativity. Marty’s latest book, 46 Rules of Genius was written as a  “quick start guide” to Metaskills. I caught up with Marty to ask him a few questions about his...

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Role of Channels in the Customer Journey

In Experian’s latest 2014 Digital Marketer: Benchmark and Trend Report, they asked marketers to identify how each of 12 channels fits into their customer’s journey, choosing whether each has a “greeter” role (creating awareness), operates as an “influencer” (generating interest) or is a “closer” (getting the sale). Here are some takeaways from their findings: 82% of marketers see the role of social media as a channel to create awareness or generate interest. Only 4% say that social media “gets the sale.” Website and email are seen as the top channels for driving purchase. Though more than a quarter of marketers do not have a mobile application, 20% of marketers say that their mobile app “gets the...

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