Author: AC

Five Important Points to Consider When Managing Customer Accounts on Your Website

There are many important aspects of running your eCommerce business that need to be addressed and cared for in order to reach your maximum potential. From the surface, it may seem as if your primary concern should be developing quality content and managing your online inventory and payment gateway solutions. However, one of the most important areas of concern is to pay attention to your customer accounts. There are several key points to consider closely when it comes to effectively managing these accounts through your eCommerce website. Verify the Accuracy of Your Customer Records Your customer’s pertinent information can...

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Making the Most of Your Next Convention

Showcasing at conventions isn’t really an option anymore, especially if you’re still working to build your business or audience. For many startups, buying booth space or being part of a panel (or several) at an industry conference or convention is the key to their success. At the same time, if you don’t approach these conventions correctly you could go home very much in “the hole” financially. So, how do you make sure you do well? Think Inside the Box Aim to attend conventions and conferences that are centered on your niche/industry. For instance, if you’re an independent game designer,...

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How to Survive an Outdoor Networking Event or Fair

One of the best things about living in the Bay Area in the summer is just how mild the weather is here. Because we’re right on the water, the temperature stays cool. It’s no wonder, then, that so many summer networking events take place outside. Networking outside, particularly if you’ve coughed up the dough to have a booth at one of these events, presents a unique set of circumstances that must be dealt with (and dealt with professionally) in order to keep your day running smoothly. Here is how to deal with some of those circumstances. The Sun The...

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How to Engage Your Audience With Social Media

With so many people actively using social media, more companies are using this as a medium to communicate and engage with its target demographics and publics. Not only is it important to use the latest trends in technology to find an ample consumer base and to establish  lifelong relationships with online publics, but it’s absolutely essential to use these tools in order to compete with competitors head-to-head in the global, marketing environment. If you’re new to the social media marketing world, you may want to follow a good, solid social media strategy for your business. How can you build...

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Creative Marketing for a New Generation

Creative Marketing for a New Generation With the introduction of smartphones, social media, and real time information, smart consumers and business owners are finding new ways of reaching clients. New or established, if a business isn’t willing to change their marketing strategies to meet the changing times, they’re unlikely to survive. Why the Need for Branding and Marketing It’s true that if you have a great business, that word-of-mouth marketing can bring you a fair amount of new customers. But you can’t rely on that being true for your company, because that is the exception, not the rule when it...

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