Author: AC

How to Survive an Outdoor Networking Event or Fair

One of the best things about living in the Bay Area in the summer is just how mild the weather is here. Because we’re right on the water, the temperature stays cool. It’s no wonder, then, that so many summer networking events take place outside. Networking outside, particularly if you’ve coughed up the dough to have a booth at one of these events, presents a unique set of circumstances that must be dealt with (and dealt with professionally) in order to keep your day running smoothly. Here is how to deal with some of those circumstances. The Sun The...

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How to Engage Your Audience With Social Media

With so many people actively using social media, more companies are using this as a medium to communicate and engage with its target demographics and publics. Not only is it important to use the latest trends in technology to find an ample consumer base and to establish  lifelong relationships with online publics, but it’s absolutely essential to use these tools in order to compete with competitors head-to-head in the global, marketing environment. If you’re new to the social media marketing world, you may want to follow a good, solid social media strategy for your business. How can you build...

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Creative Marketing for a New Generation

Creative Marketing for a New Generation With the introduction of smartphones, social media, and real time information, smart consumers and business owners are finding new ways of reaching clients. New or established, if a business isn’t willing to change their marketing strategies to meet the changing times, they’re unlikely to survive. Why the Need for Branding and Marketing It’s true that if you have a great business, that word-of-mouth marketing can bring you a fair amount of new customers. But you can’t rely on that being true for your company, because that is the exception, not the rule when it...

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Customization Is All The Rage

Why would you use generic marketing if you didn’t have to? These days customizing your marketing efforts and promotional campaigns is easier than it has ever been before. This doesn’t just mean that customization is cheaper than it has ever been (though it is); there are also more ways to go about it. In the following paragraphs we are going to show you some of the things you can do to customize your advertising and promotional campaigns. One of the best ways to market your business is to give away something that someone will actually use. For example, if...

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