Author: AC

Selecting the Right E-commerce Plug-in For Your WordPress Site

Having your own website is a dream come true. You like WordPress and because it’s cheap, you’ve used it to set up your website. The entire process was simple and easy and your website is ready to go in under a week. You are happy with how it looks and how fast the website loads and its appearance. You can finally upload your products for sale and you can’t wait to see how much business you can make. But wait, before all this happens, don’t you have to select an ecommerce plug-in for your WordPress site? Yes, You Do...

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A One-Two Step Combo: Five Reasons Why You Should Add a Blog to Your Shopping Cart

A well-trained boxer or martial artist knows the value of a one-two step combination during a match. A jab-hook or punch-kick combo at a pivotal moment of any battle can easily seal the deal and wrap things up without any further delay. The same principle can easily apply to using your eCommerce shopping cart to seal the deal when converting your customers. However, instead of using a jab-kick, you want to use the blog-shopping cart method for a number of different reasons. Keep the Customers Informed By using quality content throughout your blog, you will be able to keep...

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Premium Packaging Best Practices For Online Businesses

A lot of online businesses tend to think that after creating and listing products for sale, the job is done. Realistically however, creating and selling items is only half the story; an impression has to be made. Because packaging items to be shipped is usually the first experience customers receive for a business, a good packaging job can be the difference in brand loyalty and one time purchase. The Ecommerce Packing Survey of U.S. Consumers from last year reveals that retailers adopting premium packaging benefit in marketing, customer loyalty and advertising. And when it is executed as a proper...

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Five Important Points to Consider When Managing Customer Accounts on Your Website

There are many important aspects of running your eCommerce business that need to be addressed and cared for in order to reach your maximum potential. From the surface, it may seem as if your primary concern should be developing quality content and managing your online inventory and payment gateway solutions. However, one of the most important areas of concern is to pay attention to your customer accounts. There are several key points to consider closely when it comes to effectively managing these accounts through your eCommerce website. Verify the Accuracy of Your Customer Records Your customer’s pertinent information can...

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Making the Most of Your Next Convention

Showcasing at conventions isn’t really an option anymore, especially if you’re still working to build your business or audience. For many startups, buying booth space or being part of a panel (or several) at an industry conference or convention is the key to their success. At the same time, if you don’t approach these conventions correctly you could go home very much in “the hole” financially. So, how do you make sure you do well? Think Inside the Box Aim to attend conventions and conferences that are centered on your niche/industry. For instance, if you’re an independent game designer,...

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