Author: AC

A One-Two Step Combo: Five Reasons Why You Should Add a Blog to Your Shopping Cart

A well-trained boxer or martial artist knows the value of a one-two step combination during a match. A jab-hook or punch-kick combo at a pivotal moment of any battle can easily seal the deal and wrap things up without any further delay. The same principle can easily apply to using your eCommerce shopping cart to seal the deal when converting your customers. However, instead of using a jab-kick, you want to use the blog-shopping cart method for a number of different reasons. Keep the Customers Informed By using quality content throughout your blog, you will be able to keep...

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Premium Packaging Best Practices For Online Businesses

A lot of online businesses tend to think that after creating and listing products for sale, the job is done. Realistically however, creating and selling items is only half the story; an impression has to be made. Because packaging items to be shipped is usually the first experience customers receive for a business, a good packaging job can be the difference in brand loyalty and one time purchase. The Ecommerce Packing Survey of U.S. Consumers from last year reveals that retailers adopting premium packaging benefit in marketing, customer loyalty and advertising. And when it is executed as a proper...

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Five Important Points to Consider When Managing Customer Accounts on Your Website

There are many important aspects of running your eCommerce business that need to be addressed and cared for in order to reach your maximum potential. From the surface, it may seem as if your primary concern should be developing quality content and managing your online inventory and payment gateway solutions. However, one of the most important areas of concern is to pay attention to your customer accounts. There are several key points to consider closely when it comes to effectively managing these accounts through your eCommerce website. Verify the Accuracy of Your Customer Records Your customer’s pertinent information can...

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Making the Most of Your Next Convention

Showcasing at conventions isn’t really an option anymore, especially if you’re still working to build your business or audience. For many startups, buying booth space or being part of a panel (or several) at an industry conference or convention is the key to their success. At the same time, if you don’t approach these conventions correctly you could go home very much in “the hole” financially. So, how do you make sure you do well? Think Inside the Box Aim to attend conventions and conferences that are centered on your niche/industry. For instance, if you’re an independent game designer,...

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How to Survive an Outdoor Networking Event or Fair

One of the best things about living in the Bay Area in the summer is just how mild the weather is here. Because we’re right on the water, the temperature stays cool. It’s no wonder, then, that so many summer networking events take place outside. Networking outside, particularly if you’ve coughed up the dough to have a booth at one of these events, presents a unique set of circumstances that must be dealt with (and dealt with professionally) in order to keep your day running smoothly. Here is how to deal with some of those circumstances. The Sun The...

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