Author: AC

Changing Consumer Behaviors: Michelin’s Road Usage Lab

Michelin’s most recent campaign wants you to think differently about winter and driving. In fact, everything you know about driving in the winter elements is wrong. Well maybe not everything you know, but everything you know about your tires in winter weather. With a series of videos and infographics focusing on winter driving myths, Michelin is trying to put the idea of winter tires into the minds of consumers, ultimately changing consumer behaviors. Depending on where you live, there are a lot of ideas on how you should drive in the winter elements. But as Michelin does a good job...

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Simple Steps to Make Branding Work for You

Marketing and branding products goes beyond just creating a clever slogan and a few good ads for print and web. What many startups tend to forget is that branding is a big part of the deal as well. Perhaps this is because these new companies do not really understand the branding concept. Here are a few simple steps to making branding work for you: Create a Lasting and Compelling Logo Naming the company or products goes a long way, and so does the logo that’s attached to it. You want the logo to be memorable, yet also leave a...

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Selecting the Right E-commerce Plug-in For Your WordPress Site

Having your own website is a dream come true. You like WordPress and because it’s cheap, you’ve used it to set up your website. The entire process was simple and easy and your website is ready to go in under a week. You are happy with how it looks and how fast the website loads and its appearance. You can finally upload your products for sale and you can’t wait to see how much business you can make. But wait, before all this happens, don’t you have to select an ecommerce plug-in for your WordPress site? Yes, You Do...

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A One-Two Step Combo: Five Reasons Why You Should Add a Blog to Your Shopping Cart

A well-trained boxer or martial artist knows the value of a one-two step combination during a match. A jab-hook or punch-kick combo at a pivotal moment of any battle can easily seal the deal and wrap things up without any further delay. The same principle can easily apply to using your eCommerce shopping cart to seal the deal when converting your customers. However, instead of using a jab-kick, you want to use the blog-shopping cart method for a number of different reasons. Keep the Customers Informed By using quality content throughout your blog, you will be able to keep...

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Premium Packaging Best Practices For Online Businesses

A lot of online businesses tend to think that after creating and listing products for sale, the job is done. Realistically however, creating and selling items is only half the story; an impression has to be made. Because packaging items to be shipped is usually the first experience customers receive for a business, a good packaging job can be the difference in brand loyalty and one time purchase. The Ecommerce Packing Survey of U.S. Consumers from last year reveals that retailers adopting premium packaging benefit in marketing, customer loyalty and advertising. And when it is executed as a proper...

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