Author: AC

Musicians: Read These Word of Mouth Marketing Tips to Increase Your Audience at a Show

Photo via: Castaway in Scotland Summer concerts are one of the best parts of the season. People are more carefree and want to spend time listening to good music at their nearest bar or venue. There’s more daylight, which encourages people to stay up later and indulge in things they might not during the drearier, winter months. If you’ve not seen the numbers you’ve wanted to lately at your shows, there are ways to increase your audience headcount. Even though the music itself is artistry, there is still a marketing aspect that is instrumental (pun intended) to a band’s...

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How To Improve Security On Amazon Web Services

Cloud computing has changed how technology works for everyone. It promises a higher level of efficiency, promises greater agility, and promises more flexibility at a lower price. In short, changes in cloud computing are changing the way all Internet-based security works, whether it is network security or cloud security. What makes ensuring security measures on the cloud so demanding is that cloud computing is based on shared responsibility. When network engineers ponder the intricacies of cloud security, one example they look toward is Azure Security, which has ironed out many thorny problems that had previously puzzled specialists. Leading the...

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Changing Consumer Behaviors: Michelin’s Road Usage Lab

Michelin’s most recent campaign wants you to think differently about winter and driving. In fact, everything you know about driving in the winter elements is wrong. Well maybe not everything you know, but everything you know about your tires in winter weather. With a series of videos and infographics focusing on winter driving myths, Michelin is trying to put the idea of winter tires into the minds of consumers, ultimately changing consumer behaviors. Depending on where you live, there are a lot of ideas on how you should drive in the winter elements. But as Michelin does a good job...

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Simple Steps to Make Branding Work for You

Marketing and branding products goes beyond just creating a clever slogan and a few good ads for print and web. What many startups tend to forget is that branding is a big part of the deal as well. Perhaps this is because these new companies do not really understand the branding concept. Here are a few simple steps to making branding work for you: Create a Lasting and Compelling Logo Naming the company or products goes a long way, and so does the logo that’s attached to it. You want the logo to be memorable, yet also leave a...

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Selecting the Right E-commerce Plug-in For Your WordPress Site

Having your own website is a dream come true. You like WordPress and because it’s cheap, you’ve used it to set up your website. The entire process was simple and easy and your website is ready to go in under a week. You are happy with how it looks and how fast the website loads and its appearance. You can finally upload your products for sale and you can’t wait to see how much business you can make. But wait, before all this happens, don’t you have to select an ecommerce plug-in for your WordPress site? Yes, You Do...

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