Author: AC

5 Trendy and Modern Websites We Should Take Notes From

In order to have an effective online presence, websites need to be as modern as the world is. Companies can use their website as a marketing tool that builds connections between people and their products. These five websites use different strategies to do much more than simply provide a mission statement or sell a product: they sell ideas about their company and encourage customers to build a relationship with them. These companies are winning at being modern by making efficient use of the space of their website, by being direct, and by providing full access to information on their...

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Musicians: Read These Word of Mouth Marketing Tips to Increase Your Audience at a Show

Photo via: Castaway in Scotland Summer concerts are one of the best parts of the season. People are more carefree and want to spend time listening to good music at their nearest bar or venue. There’s more daylight, which encourages people to stay up later and indulge in things they might not during the drearier, winter months. If you’ve not seen the numbers you’ve wanted to lately at your shows, there are ways to increase your audience headcount. Even though the music itself is artistry, there is still a marketing aspect that is instrumental (pun intended) to a band’s...

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How To Improve Security On Amazon Web Services

Cloud computing has changed how technology works for everyone. It promises a higher level of efficiency, promises greater agility, and promises more flexibility at a lower price. In short, changes in cloud computing are changing the way all Internet-based security works, whether it is network security or cloud security. What makes ensuring security measures on the cloud so demanding is that cloud computing is based on shared responsibility. When network engineers ponder the intricacies of cloud security, one example they look toward is Azure Security, which has ironed out many thorny problems that had previously puzzled specialists. Leading the...

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Changing Consumer Behaviors: Michelin’s Road Usage Lab

Michelin’s most recent campaign wants you to think differently about winter and driving. In fact, everything you know about driving in the winter elements is wrong. Well maybe not everything you know, but everything you know about your tires in winter weather. With a series of videos and infographics focusing on winter driving myths, Michelin is trying to put the idea of winter tires into the minds of consumers, ultimately changing consumer behaviors. Depending on where you live, there are a lot of ideas on how you should drive in the winter elements. But as Michelin does a good job...

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Simple Steps to Make Branding Work for You

Marketing and branding products goes beyond just creating a clever slogan and a few good ads for print and web. What many startups tend to forget is that branding is a big part of the deal as well. Perhaps this is because these new companies do not really understand the branding concept. Here are a few simple steps to making branding work for you: Create a Lasting and Compelling Logo Naming the company or products goes a long way, and so does the logo that’s attached to it. You want the logo to be memorable, yet also leave a...

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