Author: AC

Tips for a Successful Co-Branding Partnership

Engaging in a brand partnership can do amazing things for your company. It expands your target market, garners new ideas, and increases your visibility with little effort. Business of all kinds have caught onto this ingenious marketing scheme, and cobranding can be seen in almost every type of retail business. Finding examples to learn from is easy; multiple companies have joined forces to create a mutually beneficial relationship. Peruse this list of companies that have cobranded with much success and read our tactics on how to best engage in a brand partnership. Find a Company with a Similar Target...

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How to Make Your Seasonal Business Succeed Year-Round

Image via: jonathancohen How to Make Your Seasonal Business Succeed Year-Round Does your business sell a product or provide a service that’s a money maker for several months out of the year, but then sees a drastic dip in the remaining months? Running a seasonal business comes with a unique set of challenges, and an array of variables to remain aware of. Make your seasonal business a year-round profit finder with these easy steps. Expand Your Product Line If your product fills a niche for one part of the year, it may be time to diversify your offerings. Tipsy Elves,...

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5 Trendy and Modern Websites We Should Take Notes From

In order to have an effective online presence, websites need to be as modern as the world is. Companies can use their website as a marketing tool that builds connections between people and their products. These five websites use different strategies to do much more than simply provide a mission statement or sell a product: they sell ideas about their company and encourage customers to build a relationship with them. These companies are winning at being modern by making efficient use of the space of their website, by being direct, and by providing full access to information on their...

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Musicians: Read These Word of Mouth Marketing Tips to Increase Your Audience at a Show

Photo via: Castaway in Scotland Summer concerts are one of the best parts of the season. People are more carefree and want to spend time listening to good music at their nearest bar or venue. There’s more daylight, which encourages people to stay up later and indulge in things they might not during the drearier, winter months. If you’ve not seen the numbers you’ve wanted to lately at your shows, there are ways to increase your audience headcount. Even though the music itself is artistry, there is still a marketing aspect that is instrumental (pun intended) to a band’s...

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How To Improve Security On Amazon Web Services

Cloud computing has changed how technology works for everyone. It promises a higher level of efficiency, promises greater agility, and promises more flexibility at a lower price. In short, changes in cloud computing are changing the way all Internet-based security works, whether it is network security or cloud security. What makes ensuring security measures on the cloud so demanding is that cloud computing is based on shared responsibility. When network engineers ponder the intricacies of cloud security, one example they look toward is Azure Security, which has ironed out many thorny problems that had previously puzzled specialists. Leading the...

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