Author: AC

7 Social Media Marketing Tools To Save Time

According to Internet World Stats, there were approximately 3.7 billion Internet users at the end of 2016 representing about 50 percent of the 7 billion people on the planet. Research by Pew Research Center indicates that two-thirds of American adults are active on social media. From 2005 to 2015, social media users increased ten times. Clearly, these are not numbers that social media marketers can ignore. But, creating content and posting to several social media platforms is time-consuming and, time is a scarce commodity for entrepreneurs. To help you save time and become more productive, we have provided you...

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Key Tactics to Properly Brand a Casino

Casinos cater to the entertainment needs of millions of people worldwide. Aesthetically speaking, casinos are often vibrant, colorful and spirited. Branding a casino in such a way to grab the attention of people requires some key tactics. Artists pay close attention to the reasons people are attracted to casinos and the kinds of feelings they would like to evoke in the gambler. Below, we have a look at some key tips regarding branding a casino so that it is attractive to all and emanates the kind of vibe that gets people ready to play. Read on to find out...

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Perfect Black and the Human Emotion in Color

Much has been written about the impact that colors have in driving emotional responses. Experts in the field of marketing and branding have long understood the impact that colors can have on brand perception. In some situations, color can determine whether a brand is met with skepticism or trusting acceptance. In a study called Impact of Color in Marketing, researchers found that up to 90% of snap judgements made about products can be based on color alone. Another interesting aspect of how colors influence human emotion can be seen through something called the isolation effect, which is essentially how contrasting colors...

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Tips for a Successful Co-Branding Partnership

Engaging in a brand partnership can do amazing things for your company. It expands your target market, garners new ideas, and increases your visibility with little effort. Business of all kinds have caught onto this ingenious marketing scheme, and cobranding can be seen in almost every type of retail business. Finding examples to learn from is easy; multiple companies have joined forces to create a mutually beneficial relationship. Peruse this list of companies that have cobranded with much success and read our tactics on how to best engage in a brand partnership. Find a Company with a Similar Target...

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How to Make Your Seasonal Business Succeed Year-Round

Image via: jonathancohen How to Make Your Seasonal Business Succeed Year-Round Does your business sell a product or provide a service that’s a money maker for several months out of the year, but then sees a drastic dip in the remaining months? Running a seasonal business comes with a unique set of challenges, and an array of variables to remain aware of. Make your seasonal business a year-round profit finder with these easy steps. Expand Your Product Line If your product fills a niche for one part of the year, it may be time to diversify your offerings. Tipsy Elves,...

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