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A Fresh Perspective
The Fresh Peel is the testing ground and library of thoughts for planner and brand strategist, Chris Wilson. The site is an ongoing experiment in peeling back the old ideas and traditions of brand strategy by exploring theories, hosting discussions, and curating content. Ripe ideas are all around us.
Chris WilsonChris is a Digital Brand Strategist, where through targeted research, trend spotting, creative problem solving, and strategic thinking, he develops brand marketing solutions that work. Chris has experience working for some of the world’s top brands, such as AT&T, General Motors, USAA, Gatorade, and Firmenich. An innovative thought leader in the industry, Chris is an active contributor in the social media space and shares his thoughts at his blog, The Fresh Peel.
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