Like so many other businesses today, law firms can greatly benefit from promoting themselves on social media. Knowing the best tactics when it comes to using social media as a promotional tool, however, will ensure the best results. When in doubt, you can hire experts who are experienced in marketing for law firms, such as those at Berbay. But if you want to try some strategies on your own, consider those listed below.
Use It to Show Off Your Expertise
Use your social media posts to show off your expertise in your field. For example, you can use LinkedIn to post about recent wins that you’ve had in court, or you can use your Facebook page to promote your recent blog posts on your website. You want to be able to connect with your followers and prove to them that you know what you’re doing and you can help them with their cases as well.
Use It to Learn About Concerns and Trends
By performing searches on social media, you can start to learn more about what is most concerning to your target audience. You can then use that information to, again, make yourself an authority on the subject and put their minds at ease. Social media listening involves doing research and seeing what other people are saying, rather than only focusing on what you can contribute. You can “listen” through Google Alerts, as well as the uberVU tool from Hootsuite.
Place Ads on Social Media
Another effective way to use social media to your advantage is by purchasing ads on websites like Facebook. These ads are surprisingly affordable, and you can really target where you want them to go and the audience that will ultimately see them. If you need to expand your reach, a sponsored post could be a good way to do just that, and you may be surprised by how many new likes you get on your page and how many new people you can connect with after running just one ad.
If your social media pages end up grabbing people’s attention to the point that they start coming onto your pages and asking you questions, take the time to acknowledge their posts and answer those questions if you are legally allowed to do so. By doing this, you’ll prove that you really do care about potential clients and you’re willing to provide them with some valuable advice so they can get the justice they deserve.
Post on a Regular Basis
Finally, if you’re going to use social media to promote your law firm, use these sites consistently. Schedule your posts in advance so that you don’t end up suddenly disappearing for an extended period of time and people end up losing interest.
By following the social media marketing tips for law firms that are outlined above, you can start to take your presence on social media to the next level and really begin to harness the power of social media to enhance your career.