Much has been written about the impact that colors have in driving emotional responses. Experts in the field of marketing and branding have long understood the impact that colors can have on brand perception. In some situations, color can determine whether a brand is met with skepticism or trusting acceptance. In a study called Impact of Color in Marketing, researchers found that up to 90% of snap judgements made about products can be based on color alone.
Another interesting aspect of how colors influence human emotion can be seen through something called the isolation effect, which is essentially how contrasting colors can be used to improve recall and recognition. A universal example is how highlighters work in an educational environment. Important concepts are highlighted to make them easier to find and review later, but the human brain also is more likely to remember these concepts later because they were visually set apart from the other text.
Michael Uslan, producer of the Batman movie franchise has made a career out using this concept visually set apart his films. Uslan understands the power that black has in enhancing color. As Uslan explains, “Perfect black is the portal to perfect color. It’s yin and yang. The secret of the universe. The harmony. The balance. Good vs. evil. Black and white. Brightness and darkness. The brightness casting it’s light through the darkness.”
Perfect black, perfect color. = Isolation Effect
This is why experts are saying that the LG OLED TV has created the best picture ever. (Technically, Techradar is calling it, “the holy trinity.”
Perfect Black Contrast Ratio is considered the key indicator of picture quality. LG OLED TV has self-lighting pixels that can switch off completely to achieve perfect black for infinite contrast, so images come alive with breathtaking detail.
It takes perfect black to drive the perfect human emotions.