Sony launched an impressive campaign this week where they teamed up with a diverse range of filmmakers, artists and influencers to create a series of new films celebrating the “never before seen”.
With the debut, Sony released three different short films: “Picture Machine”, “Paperports” and “Creature”. Each film is highly unique and entertaining in its own way. This is a powerful exhibit of how a big brand can successfully work together with the entrepreneurs and creators of the world to make content worth sharing.
Take a look at the first videos to debut in the series.
Which is your favorite?
The Picture Machine
The campaign’s remaining films will be released gradually on Sony’s YouTube channel as well as the Never Before Seen site.