IKEA probably isn’t a brand that you think of when you think of extreme or edgy when it comes to advertising, but their latest campaign exactly that.
The brand teamed up with hypnotist Justin Tranz to hypnotize young couples and then guide them through a journey into their future. The whole thing is entertaining and well… a little weird.
You’ll have to watch it for yourself and let us know what you think!
And be sure to lookout for yoga instructor George the next time you are in IKEA. 🙂