Age of Conversation 3: Growing the Brand

Just in time to add it to your summer reading list, the third installment of the AOC collaborative project has hit store shelves! For those not familiar with the series, it first started as an experimental writing project, which brought together over 100 bloggers from 9 different countries to produce the aptly titled book, The...

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Creating Strategic Value: Examples of Branded Utility

“We’ve got to stop interrupting what people are interested in and be what people are interested in!” – Axel Chaldecott, JWT The idea of branded utility is nothing new. In fact, it’s an idea that has cycled in and out of popular conversations for almost a decade, and yet there is still debate on exactly what it means and...

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I’ve Joined Fleishman-Hillard’s Dallas Digital Team

Feb 01, 10 I’ve Joined Fleishman-Hillard’s Dallas Digital Team

Posted by Chris Wilson in Miscellaneous

It’s official! I’ve joined Fleishman-Hillard’s digital team in Dallas. This decision happened rather quickly, in fact I accepted the offer to join the talented FH Digital team right before the New Year and last week I rolled up my sleeves and joined the crew in Dallas. Fleishman-Hillard is a global public relations, public...

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