The eve of Black Friday is here. People around the country are forming their plans of attack for one of the biggest shopping days of the year. In fact, some have already pitched their tents on the sidewalks of select retailers so that they can be at the front of the line when the doors open. I’m still curious to see if any...
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It’s not always about being the flashiest or slickest, sometimes it just means using the tools you already have at your disposal in smart new and creative ways. Ikea proves this brilliantly in their recent Facebook marketing campaign. — Via: The Social...
read moreChris Brogan discusses what he calls, The Serendipity Engine, at Web 2.0 Expo NY 09. Some takeaways: Social media tools allow brands to acknowledge consumers and say, “I see you. There is a person there.” There is the potential in social media, particularly Twitter, for the serendipitous creation of connections and...
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Download the Brand Touch Cycle pdf A discipline that I consistently see organizations struggling with is in fully understanding the importance of touchpoints of their brand. Yes they understand the basic idea of a touchpoint—that interactions with their brand is a touchpoint that influences the overall perception of their brand....
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Photo credit: dotbenjamin For the last two years I’ve hosted a very unscientific poll/survey to find out what companies over the past year have shown that they were listening. The goal was to get an sense of who stood out among the minds of readers as an organization with open ears. Here are the results from past years if you are...
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