Comments on: Why People Ignore Your Marketing and What to Do About it (Guest Post by Chris Forbes)

By: Promotional Products

Promotional Products — Sun, 26 Jul 2009 04:55:16 +0000

Very interesting post, I would add to the be patient tip by also saying be persistent. Keep in contact with potential clients and let them know that you want their business and you’re willing to scratch and claw until you get it.

By: ghuffh

ghuffh — Tue, 21 Jul 2009 08:07:15 +0000

Great Tips!:

By: Por que as pessoas ignoram o marketing? @ .:The worst kind of thief:. by tarrask

Por que as pessoas ignoram o marketing? @ .:The worst kind of thief:. by tarrask — Wed, 15 Jul 2009 09:10:37 +0000

[...] Rss Por que as pessoas ignoram o marketing? Escrito em July 15, 2009 – 10:08 am | por Alex Luna | Pergunta o Chris Forbes. [...]

By: Dacia Amour

Dacia Amour — Mon, 13 Jul 2009 14:26:06 +0000

Very interesting post with intelligent advices! Thanks !

By: Elaine Fogel

Elaine Fogel — Fri, 03 Jul 2009 12:35:44 +0000

Chris, this is valuable information for businesses AND nonprofits. So often, fundraisers use a wide net for prospecting when a smaller, more targeted one will produce better results. I will share your post with nonprofit colleagues. Good stuff!

By: Elizabeth

Elizabeth — Thu, 02 Jul 2009 18:22:47 +0000

Thanks for the post Chris.

For point 1 on being patient, lead nurturing is a very effective and essential to getting a sale because this enables multiple touch points with the customer.

I agree with point 2, mostly. Companies do tend to change their message too often and consistency in the messaging is critical to building a strong brand. However, you said “if you have something that worked before, why on earth did you change it?” Sometimes a particular message (or the delivery of the message) gets old. Although it might still be working, it’s effectiveness is diminishing and when this happens, a change is most likely necessary to get high results back.

By: Chris Forbes

Chris Forbes — Thu, 02 Jul 2009 16:40:11 +0000

Thanks for posting this Chris. And thanks for the comments everyone.

BTW: If you haven’t read the Guerrilla Marketing fourth edition, you are missing some good updated material from Jay Conrad Levinson. If you get a chance check it out.

By: adrian hitt

adrian hitt — Thu, 02 Jul 2009 15:47:32 +0000

great read, chris! good reminder during this time.

By: Garret Ohm

Garret Ohm — Thu, 02 Jul 2009 15:18:48 +0000

Great post – so true…so key to remember!