2009 July | The Marketing Fresh Peel by Digital Brand Strategist, Chris Wilson

Does Brand Differentiation Matter with No Competitors?

Jul 30, 09

Posted by Chris Wilson in Branding, Marketing

When it comes building a strong brand that matters to consumers, differentiation is a key in separating your offerings from competitors. But what if you don’t have any competitors? Does brand differentiation matter then? Last Friday, I received a phone call from a guy who had been referred to us by a client. He was an...

Social Media Foot in the Door

Jul 23, 09

Posted by Chris Wilson in Marketing, Social Media

For quite a few months now, the team at Hester Designs and I have been doing in-depth planning and strategy work with one of the largest non-profit organizations in the world. We were assigned with the task of helping the organization, which is over 150 years old, find relevance and new life with it’s supporters. So for the...

Why People Ignore Your Marketing and What to Do About it (Guest Post by Chris Forbes)

Jul 02, 09

Posted by Chris Forbes in Advertising, Marketing

(Photo via: wannaoreo) People have a Physiological Ability to Ignore your Marketing, but there is something you can do about it, try a little Guerrilla marketing. The human brain has a coping mechanism that helps people filter out unwanted communication and if you are not careful, the brains of the people you want to reach with...

Experiments in Social Media

Jul 01, 09

Posted by Chris Wilson in Advertising, Marketing, Social Media

What new tools are you experimenting with? Social media is always changing, evolving, shifting and growing. It takes a high level of curiosity and dedication to keep up, but it’s this experimentation (the dirty work) that sets the thought leaders apart from everyone else. In order to lead the way, we have to have some...