Engage ORM has put together an entertaining analogy comparing the evolution of punk rock with the changes we are experiencing in social media. [Feedreaders, click to view video] It’s an interesting perspective, and one that I think could be easily compared with other historical movements in music. The rapid growth in...
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Your Brand Day, a now vintage meme that was started by Dear Jane Sample. It made the rounds last year, but has had a recent resurgence when two very popular technology and internet culture blogs Boing Boing and Kottke are jumped on the bandwagon. Alan Wolk over at The Toad Stool, pointed to this meme resurrection, as he was one of...
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Over 90 percent of co-branding ventures fail. That’s a frightening statistic that Martin Lindstrom spit out in a ClickZ post on co-branding in March of 2002. My guess would be that this hasn’t changed much in seven years. Most brand alliances are formed with the best of intentions but by the time they are put into...
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For the past two decades Harley-Davidson has been seen as a free-spirited, rebellious brand. Drawing on images from classic movies like “Easy Rider” and “Wild One” the company struck a chord with well-to-do baby boomers, who needed to feel like they are breaking the rules and every once and a while. For...
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