Refocusing Agencies

I wish this was a joke. It’s not. This is what it’s like in the world of marketing agencies right now. This is all that Shift Communications, Todd Defren had in response to this video. I have to agree with him. There continues to be a disproportionate amount of emphasis put on deliverables and cutting costs, and not enough...

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What Does the Future of TV Look Like? Ask the Kids.

May 22, 09 What Does the Future of TV Look Like? Ask the Kids.

Posted by Chris Wilson in Advertising, Marketing, Miscellaneous

[Feedreaders click through to see the video] If you want to gain insights in what the future holds, ask them. For most of my readers there isn’t anything shocking about the kids preferences, in fact you’ve seen dozens of charts like the one below, illustrating generational shifts in media habits. But what I find...

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Black Friday Opportunity: Make it a Party, Cultivate Fans

We’re only days away from another Thanksgiving Day celebration, spent with friends and families, eating lots of great food and watching football. That also means that retailers are just days away from another dose of Black Friday chaos. Last year, after watching people pitch their tents in front of Best Buy stores as early as...

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Oklahoma City Tweetup: Weblebrity Endorsed

Sorry things have been a little quiet here as of late. I’ve been tied up with a number of projects that I hope will come to fruition over the course of this year. One of these projects will come to life tomorrow night, Thrusday May 14th. If you will be in the Oklahoma City area or are within driving distance, I hope that...

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