Comments on: Using Twitter as a Frenzy Promotional Tool

By: HeyStephanie

HeyStephanie — Sun, 15 Mar 2009 21:23:45 +0000

Interesting use of Twitter to promote an event! I especially liked how they kept the location discrete until 30 minutes before the event started. That’s a great way to keep the buzz going.

By: Bill Gammell

Bill Gammell — Mon, 09 Mar 2009 15:27:58 +0000

Chris,

Very interesting. I would imagine the very fact that it was a flash mob brought with it more raw energy and a greater tolerance for any minor annoyances (if there were any). I liken it to camping out on Black Friday for a deal. Very cool idea.

By: Jim Quillen

Jim Quillen — Mon, 09 Mar 2009 15:07:47 +0000

Great update, love to hear all the ways businesses are using Twitter! Just saw a projection this morning expecting 50 million Twitter users by end of ‘09.

By: Chris Wilson

Chris Wilson — Fri, 06 Mar 2009 15:45:12 +0000

B2design,

You bring up a good point. The underlying perception of being a VIP trendsetter also helped the spread of the event. People love to feel like they are privy to exclusive information.

And it was fun.

Jon,

Flash mobs were one of the first things I thought of as the details of OKCsocialrave unfolded. I wasn’t sure that everyone would make that same connection though since it didn’t quite fit the same mold of flash mobs to date. Flash

It’s the first flash mob event in OKC that I know of.

By: Jon Fisher

Jon Fisher — Fri, 06 Mar 2009 15:16:52 +0000

Fantastic case study and summary of the event, Chris. Is this the first successful flash-mob/event pulled off in OKC?

Also, sweet job making your tweet about this post EXACTLY 140 characters when retweeted.

By: B2design

B2design — Fri, 06 Mar 2009 15:15:50 +0000

Good job, Chris. One thing you forgot to mention, though…

IT WAS FUN!!!

Everyone who attended had a big smile on his/her face. It felt good to be “in the know”.

The attendees may have been “early adopters” to social media, but I suspect that these types of events (and a bajillion other uses of the technology) are going to be mainstream before we know it.

Thanks for writing the summary. I was wondering how many people were there.