http://freshpeel.com/2009/03/irrational-consumer/ Ripe Brand Strategy. Juicy Insights and Trends. Mon, 14 Mar 2011 19:56:03 +0000 hourly 1 http://freshpeel.com/2009/03/irrational-consumer/comment-page-1/#comment-3461 Interesting Marketing Links | The Executive Marketing Blog Mon, 20 Apr 2009 00:44:22 +0000 http://freshpeel.com/?p=1764#comment-3461 [...] Connecting the Dots of the Irrational Consumer The Marketing Fresh Peel [...] [...] Connecting the Dots of the Irrational Consumer The Marketing Fresh Peel [...]

]]> http://freshpeel.com/2009/03/irrational-consumer/comment-page-1/#comment-3406 Charles Sipe Wed, 25 Mar 2009 04:06:24 +0000 http://freshpeel.com/?p=1764#comment-3406 I think recent research in consumer behavior is shifting the way marketers will aim to understand the consumer, by focusing more attention on our irrational nature. I recently read two interesting books related to irrational consumer behavior: Predictably Irrational and Buyology. It turns out that the economists were wrong in a way. Economics is based on humans acting rationally in their purchase decisions, but when it comes to deciding how to spend our money, most of us are far from rational. I think recent research in consumer behavior is shifting the way marketers will aim to understand the consumer, by focusing more attention on our irrational nature. I recently read two interesting books related to irrational consumer behavior: Predictably Irrational and Buyology. It turns out that the economists were wrong in a way. Economics is based on humans acting rationally in their purchase decisions, but when it comes to deciding how to spend our money, most of us are far from rational.

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