2009 March | The Marketing Fresh Peel by Digital Brand Strategist, Chris Wilson

Debate: How Will Twitter Affect Consumers?

Mar 30, 09

Posted by Chris Wilson in Branding, Marketing, Social Media

The brandchannel.com debate this month asks readers to weigh in on this question, “How will Twitter affect brands?” They go on to say, Twitter–it’s everywhere, all the time. As the branding industry continues to harness the power of the internet, social networking, Web 2.0 and online branding, the latest...

JetBlue: Timing Matters

Mar 23, 09

Posted by Chris Wilson in Advertising, Branding, Creativity, Marketing

CEO’s please stand by. JetBlue has a message for you. Or really, a timely and humorous message that capitalizes on your recent lapses in judgment. This ad along with a full-blown microsite, The CEO’s Guide to Jetting, fully equipped with some downright hilarious videos have been circulating the web, proving yet again...

Connecting the Dots of the Irrational Consumer

Mar 20, 09

Posted by Chris Wilson in Advertising, Branding, Marketing, Social Media

We’ve all been there. Sifting through data and reports, posing scenarios, choreographing experiences in our heads, trying to make rational sense as to why consumers do what they do. The problem with these observations is that we rarely include all of the outside social factors that influence behaviors. Let’s look at...

Where You’re Missing Gen Y

Mar 12, 09

Posted by Chris Wilson in Advertising, Branding, Marketing

We get a lot of mail. My two daughters, ages thirteen and sixteen, chorused ‘Anything for me?’ I thumbed through the stack, determined that they both had received letters with coupons from their favorite clothing retailer, and passed the envelopes to the backseat, where they were ripped open. That’s how Kenneth...

Moving Beyond Predictions

In the past, I’ve shared my prediction for the future of how our lives will continue to be submerged in digital and we will become more and more connected. I called it “a connected way of life.” Former Forrester researcher, Charlene Li, in a similar line of thought says, “social networks will be like...