Comments on: Shaun White Defies the Law of Brand Endorsements http://freshpeel.com/2009/01/shaun-white-defies-the-law-of-brand-endorsements/ Ripe Brand Strategy. Juicy Insights and Trends. Mon, 07 Mar 2011 13:16:53 +0000 hourly 1 By: funsammy http://freshpeel.com/2009/01/shaun-white-defies-the-law-of-brand-endorsements/comment-page-1/#comment-4205 funsammy Fri, 12 Feb 2010 02:23:59 +0000 http://freshpeel.com/?p=1427#comment-4205 Shaun White is the real deal, the Babe Ruth of the Winter X-Games generation. He knows who he is, and doesn't compromise himself or his values to satisfy someone else's agenda. His fans see that, and respect him for it. Shaun White is the real deal, the Babe Ruth of the Winter X-Games generation. He knows who he is, and doesn't compromise himself or his values to satisfy someone else's agenda. His fans see that, and respect him for it.

]]> By: Shaun White Defies the Law of Brand Endorsements - Cute Sista http://freshpeel.com/2009/01/shaun-white-defies-the-law-of-brand-endorsements/comment-page-1/#comment-3378 Shaun White Defies the Law of Brand Endorsements - Cute Sista Thu, 12 Mar 2009 13:11:07 +0000 http://freshpeel.com/?p=1427#comment-3378 [...] provided him and because it would eliminate any possible conflicts between Burton and Volcom. (See Shaun White in Action) I think Shaun pretty much summed up his success with brand endorsements when he said, I don’t [...] [...] provided him and because it would eliminate any possible conflicts between Burton and Volcom. (See Shaun White in Action) I think Shaun pretty much summed up his success with brand endorsements when he said, I don’t [...]

]]> By: Andrew B. Clark http://freshpeel.com/2009/01/shaun-white-defies-the-law-of-brand-endorsements/comment-page-1/#comment-3290 Andrew B. Clark Thu, 29 Jan 2009 14:23:17 +0000 http://freshpeel.com/?p=1427#comment-3290 Understanding the Truth of your brand is a great start... Shaun White is (sometimes painfully) honest with his personal brand, and it shows in what he chooses to endorse... Great Post, Chris! Keep Cooking! Andrew B. Clark The Brand Chef Understanding the Truth of your brand is a great start…

Shaun White is (sometimes painfully) honest with his personal brand, and it shows in what he chooses to endorse… Great Post, Chris!

Keep Cooking!
Andrew B. Clark
The Brand Chef

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