Comments on: Expectations of Brand Continuity http://freshpeel.com/2009/01/expectations-of-brand-continuity/ Wed, 03 Mar 2010 07:47:15 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Douglas Gregory http://freshpeel.com/2009/01/expectations-of-brand-continuity/comment-page-1/#comment-4095 Douglas Gregory Mon, 05 Oct 2009 07:33:30 +0000 http://freshpeel.com/?p=1366#comment-4095 Very relevant presentation! I'm forwarding it ASAP. I think the tag-line of the video said it all, "Don't you have something interesting to say?" Exactly right. With consumers being bombarded with pointless, mind-numbing pablum and rejecting advertising so fervently (and who can blame them, with so much of current advertising being insultingly moronic and focused at the LCD - Lowest Customer Denominator, natch) the 'meat' of your marketing message is important now more than ever. Very relevant presentation!

I’m forwarding it ASAP. I think the tag-line of the video said it all, “Don’t you have something interesting to say?” Exactly right.

With consumers being bombarded with pointless, mind-numbing pablum and rejecting advertising so fervently (and who can blame them, with so much of current advertising being insultingly moronic and focused at the LCD – Lowest Customer Denominator, natch) the ‘meat’ of your marketing message is important now more than ever.

]]> By: Dramatic Shift in Marketing Reality | Beyond Banner http://freshpeel.com/2009/01/expectations-of-brand-continuity/comment-page-1/#comment-3273 Dramatic Shift in Marketing Reality | Beyond Banner Thu, 22 Jan 2009 23:08:15 +0000 http://freshpeel.com/?p=1366#comment-3273 [...] Fresh Peel Share and [...] [...] Fresh Peel Share and [...]

]]> By: Pratap Singh http://freshpeel.com/2009/01/expectations-of-brand-continuity/comment-page-1/#comment-3270 Pratap Singh Thu, 22 Jan 2009 05:03:20 +0000 http://freshpeel.com/?p=1366#comment-3270 The company and the brand manager are in a good position to influence the quality and quantum of the brand experience and conversation. Continuity, is hence, within the control and influence of the company. The company and the brand manager are in a good position to influence the quality and quantum of the brand experience and conversation. Continuity, is hence, within the control and influence of the company.

]]> By: A great video to illustrate change in the marketing landscape | Hard Knox Life http://freshpeel.com/2009/01/expectations-of-brand-continuity/comment-page-1/#comment-3267 A great video to illustrate change in the marketing landscape | Hard Knox Life Wed, 21 Jan 2009 15:03:27 +0000 http://freshpeel.com/?p=1366#comment-3267 [...] Wilson at The Marketing Fresh Peel, pointed out a great video by the German ad agency Scholz & Friends on how the world of Brand Management has changed from [...] [...] Wilson at The Marketing Fresh Peel, pointed out a great video by the German ad agency Scholz & Friends on how the world of Brand Management has changed from [...]

]]> By: Ian Fitzpatrick http://freshpeel.com/2009/01/expectations-of-brand-continuity/comment-page-1/#comment-3264 Ian Fitzpatrick Tue, 20 Jan 2009 03:03:43 +0000 http://freshpeel.com/?p=1366#comment-3264 I think a great deal of the continuity is within the control of the company, though very very little within the pervue of the brand manager. Continuity is created through experiences with product quality, customer service, ease of use and measured against brand messaging. In that light, maximizing continuity can be approached via: 1. Ensuring a superior product 2. Making that product easy to use 3. Supporting those who have difficulty using it, and doing so quickly, quietly and efficiently 4. Building a brand around the above tenets I think a great deal of the continuity is within the control of the company, though very very little within the pervue of the brand manager. Continuity is created through experiences with product quality, customer service, ease of use and measured against brand messaging.

In that light, maximizing continuity can be approached via:
1. Ensuring a superior product
2. Making that product easy to use
3. Supporting those who have difficulty using it, and doing so quickly, quietly and efficiently
4. Building a brand around the above tenets

]]> By: Syamant http://freshpeel.com/2009/01/expectations-of-brand-continuity/comment-page-1/#comment-3262 Syamant Mon, 19 Jan 2009 19:04:46 +0000 http://freshpeel.com/?p=1366#comment-3262 Company has a role in brand continuity primarily because of the overall experience of the brand. The experience is likely to determine the perception of the brand and experience is cross functional Company has a role in brand continuity primarily because of the overall experience of the brand. The experience is likely to determine the perception of the brand and experience is cross functional

]]>