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The Coolest & Gaps Results

Back in November I invited you to participate in a worldwide branding survey, The Coolest and Gaps, that was being...

The Coolest & Gaps Results
posted on: Jan 29, 2009 | author: Chris Wilson

Shaun White Defies the Law of Brand E...

(Photograph by Martin Schoeller) When it comes to brand endorsements, celebrity endorsements can be one of the most...

Shaun White Defies the Law of Brand Endorsements
posted on: Jan 28, 2009 | author: Chris Wilson

Pow! Lessons in Surprise Like YouR...

  There’s no doubt that surprise can be a powerful element in reaching and retaining customers, and...

Pow! Lessons in Surprise Like You’ve Never Read Before!
posted on: Jan 24, 2009 | author: Chris Wilson

Human Talk: Why?

Here’s a surefire way to start talking to your customers like a real human being in 2009. Hold a company...

Human Talk: Why?
posted on: Jan 22, 2009 | author: Chris Wilson

Expectations of Brand Continuity

The German Ad agency, Scholz & Friends, has produced a video that takes a quick look at how things have progressed...

posted on: Jan 19, 2009 | author: Chris Wilson