Back in November I invited you to participate in a worldwide branding survey, The Coolest and Gaps, that was being conducted by the Madrid consultancy Allegro 234. Now with 1,000 participants, spanning 39 different countries Europe 55%, the Americas 40% and Asia 5%), the results are in. Here are some highlights from the study: ...
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(Photograph by Martin Schoeller) When it comes to brand endorsements, celebrity endorsements can be one of the most complex. Not only can it be hard for the brand to overcome what Rohit Bhargava calls the “paid to play” perception, but there is always a risk that a celebrities actions might stray from the light the brand...
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There’s no doubt that surprise can be a powerful element in reaching and retaining customers, and even better yet, one of the more memorable ways to do so. But more often than not it’s the HOW that trips us up. Having employees dress up like a gorillas while wearing a sandwich board with the company logo on...
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Here’s a surefire way to start talking to your customers like a real human being in 2009. Hold a company “why” day. Take time out from the daily grind to question everything you do. Create a safe, honest and open platform for anyone to bring a question to the table. Choreograph the customer experience from...
read moreThe German Ad agency, Scholz & Friends, has produced a video that takes a quick look at how things have progressed from the ad world in the 1940′s to today’s socially connected, conversation driven marketplace. This video illustrates not only how consumers have changed the way they communicate and value...
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