Comments on: My First Gift This Year and the TOMS Integrated Timeline http://freshpeel.com/2008/12/my-first-gift-this-year-and-the-toms-integrated-timeline/ Ripe Brand Strategy. Juicy Insights and Trends. Mon, 14 Mar 2011 19:56:03 +0000 hourly 1 By: Josef Katz http://freshpeel.com/2008/12/my-first-gift-this-year-and-the-toms-integrated-timeline/comment-page-1/#comment-3098 Josef Katz Wed, 10 Dec 2008 11:44:50 +0000 http://freshpeel.com/?p=1186#comment-3098 I first found out about TOMS around Thanksgiving time after reading a post by Seth Godin. Since then I have shared the site and mission with everyone who will listen. They truly built a remarkable company. The gift you received takes their story one step further. The timing sounds too perfect but if they coordinated some of the posts to correspond to the dates their gifts and catalogs arrived they have one great integrated marketing plan. BTW - I watched the video (which is on their home page too) two or three times when I first found it. It is a great piece of work. I first found out about TOMS around Thanksgiving time after reading a post by Seth Godin. Since then I have shared the site and mission with everyone who will listen. They truly built a remarkable company. The gift you received takes their story one step further. The timing sounds too perfect but if they coordinated some of the posts to correspond to the dates their gifts and catalogs arrived they have one great integrated marketing plan.

BTW – I watched the video (which is on their home page too) two or three times when I first found it. It is a great piece of work.

]]>