Asics Brand Story Told with Origami Paper

Posted by Chris Wilson in Advertising, Branding, Marketing | 2 comments

(Click to watch video)

In Conversational Capital, Bertrand Cesvet, Tony Babinski and Eric Alper describe myths (or stories) as,

narratives that become part of the very fabric of a consumption experience because they provide important clues as to what that experience is supposed to mean to us.

What’s your story?

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Via: Brandflakesforbreakfast