Asics Brand Story Told with Origami Paper

(Click to watch video)

In Conversational Capital, Bertrand Cesvet, Tony Babinski and Eric Alper describe myths (or stories) as,

narratives that become part of the very fabric of a consumption experience because they provide important clues as to what that experience is supposed to mean to us.

What’s your story?

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Via: Brandflakesforbreakfast