Comments on: An Intro to the Video Game Industry and Why it Matters http://freshpeel.com/2008/12/an-intro-to-the-video-game-industry-and-why-it-matters/ Fri, 12 Mar 2010 10:47:35 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Douglas Gregory http://freshpeel.com/2008/12/an-intro-to-the-video-game-industry-and-why-it-matters/comment-page-1/#comment-4096 Douglas Gregory Mon, 05 Oct 2009 07:45:58 +0000 http://freshpeel.com/?p=1292#comment-4096 Interesting article Chris, but let's not forget about product placement - a staple of the film and TV industry for years. We've only begun to see the implementation of PP in video games and why it hasn't exploded into a larger spread so far is a mystery to me. When kids who aren't yet old enough to drive spend 5 hours a day cruising the streets of Vice City why would it not be logical to present them with billboards for 'real world' products? I am sure there is a contingent of concerned parents out there ready to kick and scream over the concept of children being subjected to such marketing but I would hope their first concern would be not that their children are being pitched Sprite but rather that they get extra points for shooting cops and beating prostitutes. All joking aside, I'm sure we are on the verge of a brave new video game world where ads are even more ubiquitous then they are in real life. Interesting article Chris, but let’s not forget about product placement – a staple of the film and TV industry for years. We’ve only begun to see the implementation of PP in video games and why it hasn’t exploded into a larger spread so far is a mystery to me.

When kids who aren’t yet old enough to drive spend 5 hours a day cruising the streets of Vice City why would it not be logical to present them with billboards for ‘real world’ products? I am sure there is a contingent of concerned parents out there ready to kick and scream over the concept of children being subjected to such marketing but I would hope their first concern would be not that their children are being pitched Sprite but rather that they get extra points for shooting cops and beating prostitutes.

All joking aside, I’m sure we are on the verge of a brave new video game world where ads are even more ubiquitous then they are in real life.

]]> By: Chris Wilson http://freshpeel.com/2008/12/an-intro-to-the-video-game-industry-and-why-it-matters/comment-page-1/#comment-3214 Chris Wilson Fri, 09 Jan 2009 04:06:12 +0000 http://freshpeel.com/?p=1292#comment-3214 Chris, Thanks for your comments. It is great to hear from someone that works in the industry every day. I hope something integrating Nike+ will actually happen, in fact I am confident that it will happen. There is a huge opportunity there. As for the cooking/do-it-yourself/edutainment idea: I know there have been games that are moving in this direction. But what I see as the next step for this category is what we have seen with the Wii Fit, where real life intersects with the gaming world and I actually and physically learn an activity hands on. When Cooking Mama lets you prepare real food during game play, then we will have entered a totally new phase of gaming. Chris,

Thanks for your comments. It is great to hear from someone that works in the industry every day.

I hope something integrating Nike+ will actually happen, in fact I am confident that it will happen. There is a huge opportunity there.

As for the cooking/do-it-yourself/edutainment idea: I know there have been games that are moving in this direction. But what I see as the next step for this category is what we have seen with the Wii Fit, where real life intersects with the gaming world and I actually and physically learn an activity hands on. When Cooking Mama lets you prepare real food during game play, then we will have entered a totally new phase of gaming.

]]> By: Chris Bielinski http://freshpeel.com/2008/12/an-intro-to-the-video-game-industry-and-why-it-matters/comment-page-1/#comment-3210 Chris Bielinski Wed, 07 Jan 2009 20:04:44 +0000 http://freshpeel.com/?p=1292#comment-3210 I would like to take action to the proceeding commentary that was made in "An Intro to the Video Game Industry and Why it Matters" editorial: -"Things really start to get interesting when you imagine the possibilities for how other sections of life could overlap the gaming industry. * What’s keeping Apple and Nike+ from adding a level of game play to their community for runners? * How long before major food brands like Kraft or Nabisco create a game that mashes the world of cooking with gaming? (featuring branded recipes of course) * Why couldn’t gaming platforms be leveraged as training methods for Do-it-Yourselfers?"- I will establish my ground by 86'ing the first comment made about Apple and Nike+ because that could possibly be happening with the Wii Balance Board created for the Wii Fit. It is an excellent observation that I, being in the Video Game industry, had as well made when I originally heard of Nintendo debut of introducing the Wii Fit. As for the additional two that pertain to “brand based recipe games” and “do-it-yourselfers” is something that has already been done, ex: Cooking Academy, Build-a-lot, and Cooking Mama. I would like to take action to the proceeding commentary that was made in “An Intro to the Video Game Industry and Why it Matters” editorial:

-”Things really start to get interesting when you imagine the possibilities for how other sections of life could overlap the gaming industry.

* What’s keeping Apple and Nike+ from adding a level of game play to their community for runners?
* How long before major food brands like Kraft or Nabisco create a game that mashes the world of cooking with gaming? (featuring branded recipes of course)
* Why couldn’t gaming platforms be leveraged as training methods for Do-it-Yourselfers?”-

I will establish my ground by 86′ing the first comment made about Apple and Nike+ because that could possibly be happening with the Wii Balance Board created for the Wii Fit. It is an excellent observation that I, being in the Video Game industry, had as well made when I originally heard of Nintendo debut of introducing the Wii Fit.

As for the additional two that pertain to “brand based recipe games” and “do-it-yourselfers” is something that has already been done, ex: Cooking Academy, Build-a-lot, and Cooking Mama.

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