I asked you who was listening in 2008 and here is what you said: —- His Pick: Dell I’m going to find it really hard for anybody to beat Dell. I think Dell has been doing an amazing job of listening, personally, but I know that there are many companies out there. My guess is Chris, that the challenge is...
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Whether you’re a Guitar Hero Rock God, or if the extent of your gaming experience goes about as far as a game of computerized solitaire, it’s time to get to know the video gaming industry and it’s full potential. Gaming has evolved quite a bit over the decades. The gaming industry of today is far what it was in...
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You don’t have to look any further than the Christmas pickle if you want a seasonal example of how the evolution of myths and stories around a brand, can drive word of mouth, and in this case has create some unusual family traditions. Legend has it, that after the tree is completely decorated, the pickle ornament was hung...
read moreWhile we’re on the subject of myths and storytelling, here’s a video by the authors of Conversational Capital on the power of myths. (Click to watch The Power of Myth video) I find their descriptions of myths to be great examples of how storytelling can play a very powerful part of what a brand means to...
read more(Click to watch video) In Conversational Capital, Bertrand Cesvet, Tony Babinski and Eric Alper describe myths (or stories) as, narratives that become part of the very fabric of a consumption experience because they provide important clues as to what that experience is supposed to mean to us. What’s your story? ...
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