Comments on: We All Can Tell Our Stories, But Who is Listening? http://freshpeel.com/2008/11/we-all-can-tell-our-stories-but-who-is-listening/ Ripe Brand Strategy. Juicy Insights and Trends. Mon, 07 Mar 2011 13:16:53 +0000 hourly 1 By: Cristian Saracco http://freshpeel.com/2008/11/we-all-can-tell-our-stories-but-who-is-listening/comment-page-1/#comment-3032 Cristian Saracco Tue, 18 Nov 2008 21:41:03 +0000 http://freshpeel.com/?p=1120#comment-3032 The smart people is the one who makes right questions instead of having the right answer... Probably for brands and to establish a honest dialogue... they should begin doiing questions to their tribes like: - Who are you? - How can I help you? - Why do you choose to live our experience? And this, instead of being screaming like crazies!... If they continue shouting, rather than listen to them, we will become deaf! The smart people is the one who makes right questions instead of having the right answer…

Probably for brands and to establish a honest dialogue… they should begin doiing questions to their tribes like:
- Who are you?
- How can I help you?
- Why do you choose to live our experience?

And this, instead of being screaming like crazies!… If they continue shouting, rather than listen to them, we will become deaf!

]]> By: Jacco de Bruijn http://freshpeel.com/2008/11/we-all-can-tell-our-stories-but-who-is-listening/comment-page-1/#comment-3022 Jacco de Bruijn Tue, 18 Nov 2008 13:37:43 +0000 http://freshpeel.com/?p=1120#comment-3022 Thank you Chris, for the video and the intriguing questions this morning. And yes, I would say that it is time for brands to do less talking and more listening and responding to what consumers want and need. Although the breaking down of traditional media and the rise of a disintermediated and diversified global market seems to make things more complicated, it is actually a change for companies to open up and listen to what consumer have to say to create meaningful relationships. At the same time, brands do have to stand for something instead of just following the latest. Our company created a video to inspire marketeers in this new era. Check it out and let me know what you think: http://www.unboundedition.com/content/view/8823/52/ Thank you Chris, for the video and the intriguing questions this morning. And yes, I would say that it is time for brands to do less talking and more listening and responding to what consumers want and need. Although the breaking down of traditional media and the rise of a disintermediated and diversified global market seems to make things more complicated, it is actually a change for companies to open up and listen to what consumer have to say to create meaningful relationships. At the same time, brands do have to stand for something instead of just following the latest. Our company created a video to inspire marketeers in this new era. Check it out and let me know what you think: http://www.unboundedition.com/content/view/8823/52/

]]>