2008 November | The Marketing Fresh Peel by Digital Brand Strategist, Chris Wilson

Try a Decade of Recession

Nov 19, 08

Posted by Chris Wilson in Branding, Marketing

So you think you’re organization has it rough in this slowing market? Try competing in a category that has been in a recession for decades. That’s how Method’s Senior Marketing Director of Europe, Tom Fishburne, described the playing field of the cleaning product category. Fishburne went on to say...

We All Can Tell Our Stories, But Who is Listening?

(View YouTube Video) The fight for attention isn’t just between Brands anymore. Now the voices of consumers are demanding attention as well. We all have a voice, but if everyone is talking, who is listening? Is it time for brands to do less talking and more listening? (Listening followed by action of course.) ...

Who Was Listening in 2008?

Nov 11, 08

Posted by Chris Wilson in Marketing, Social Media

Sure there’s a little over a month and a half left until the end of the year, but there’s no denying the fact that a lot has happened in the world of brands in 2008. No matter how the landscape changes or what technologies come our way, one simple truth will always remain; Listening is the key. In keeping with the...

Take Part in The Coolest & Gaps Branding Survey

Nov 11, 08

Posted by Chris Wilson in Branding, Marketing

Here’s your chance to take part in a worldwide branding survey. My friend and collegue Cristián Saracco, CEO of Allegro 234 brand consultancy in Madrid, has invited all the Fresh Peelers to take part in the Coolest & Gaps Branding Survey. First let me say up front that it’s a short survey that should only take...

Twitter: Time Drain or Great Business Tool?

I gave a short Twitter for business demonstration this morning at the InnoTech Oklahoma 2008 conference. My title for the presentation was “Twitter: Time Drain or Great Business Tool.” Aside from the obvious seven points presented. I stressed the importance of understanding people’s behaviors and actions, because...