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Rapid Change in Design

This week I’ve been immersed in preparing for what started out as a simple 2-min presentation at an AIGA...

posted on: Oct 23, 2008 | author: Chris Wilson

Evolution of a Brand, Seen Through th...

One of my biggest irritants is when the concept of brand is misunderstood as being merely a logo or symbol that...

Evolution of a Brand, Seen Through the Pinhole of a Logo
posted on: Oct 13, 2008 | author: Chris Wilson

Fighting to Turn a Trend into a Lifet...

I’ve written before about how important spotting trends and taking action can be to growing your brand. But...

Fighting to Turn a Trend into a Lifetime of Relevance
posted on: Oct 10, 2008 | author: Chris Wilson

Speedo’s Subliminal Placebos

During the Olympics I wrote of Speedo’s overwhelming dominance at the event despite a minor goggle...

Speedo’s Subliminal Placebos
posted on: Oct 7, 2008 | author: Chris Wilson

Human Talk: Delight

Metacool’s Diego Rodriguez tells of how he was delighted to receive a complimentary issue of Monocle after he...

Human Talk: Delight
posted on: Oct 3, 2008 | author: Chris Wilson

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