Zombies in Plain English: How to Save Your Brain

I didn’t get a chance to carve any oranges in Photoshop this year, so I thought I would bring you some valuable advice instead. Have a Fresh Halloween! (Via: The Responsible Marketing...

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Interview with Author and Speaker, Tom Asacker

Oct 30, 08 Interview with Author and Speaker, Tom Asacker

Posted by Chris Wilson in Advertising, Books, Branding, Interviews, Marketing

  Many of you know Tom from his book A Clear Eye for Branding, but now he’s back for round two and demanding a little less talk and a lot more action. With his newest release, “A Little Less Conversation,” Tom Asacker skips the typical branding jargon, formulas and hyped-spin and instead cuts to the heart of...

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AOC2: The Release Party

Oct 29, 08 AOC2: The Release Party

Posted by Chris Wilson in Books, Marketing, Social Media

The Age of Conversation 2 officially hits the shelves today! This year the book was written by 237 authors from 15 countries, all answering the question, “Why don’t they get it?” All the proceeds from the project will go to Variety the Children’s Charity. Purchase your copy here.   Join the party,...

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Marketers, MORE Isn’t Always the Answer

Oct 28, 08 Marketers, MORE Isn’t Always the Answer

Posted by Chris Wilson in Advertising, Branding, Marketing

I recently picked up Marketing Management, the latest and greatest in marketing textbooks by marketing gurus Philip Kotler and Keven Keller. The book has been the standard read for marketing students for over a decade. It’s now in it’s 13th print edition. So why with the breadth of knowledge at my finger tips with the...

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Re-thinking You: The Rise of Personal Branding

Oct 28, 08 Re-thinking You: The Rise of Personal Branding

Posted by Chris Wilson in Books, Branding, Social Media

Personal branding is all the rage right now. As social media continues to be discovered and embraced more and more by the mainstream, how we represent ourselves across channels is becoming increasingly important. And now given the shaky economy, many are flocking to social networks like LinkedIn and Facebook to give their online...

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