Comments on: Speedo Tossed Aside, but is Clearly Dominating http://freshpeel.com/2008/08/speedo-tossed-aside-but-is-clearly-dominating/ Ripe Brand Strategy. Juicy Insights and Trends. Mon, 14 Mar 2011 19:56:03 +0000 hourly 1 By: MaximumCMO » Blog Archive » Things going swimmingly for Speedo despite goggle malfunction: branding, creative branding, strategic branding, interactive marketing http://freshpeel.com/2008/08/speedo-tossed-aside-but-is-clearly-dominating/comment-page-1/#comment-1886 MaximumCMO » Blog Archive » Things going swimmingly for Speedo despite goggle malfunction: branding, creative branding, strategic branding, interactive marketing Fri, 15 Aug 2008 03:12:21 +0000 http://freshpeel.com/?p=535#comment-1886 [...] Olympic competition: Beijing Brand Battle2) Speedo Rides Wave of Olympic Success: Advertising Age3) Speedo Tossed Aside, but is Clearly Dominating: The Marketing Fresh [...] [...] Olympic competition: Beijing Brand Battle2) Speedo Rides Wave of Olympic Success: Advertising Age3) Speedo Tossed Aside, but is Clearly Dominating: The Marketing Fresh [...]

]]> By: Katie Konrath http://freshpeel.com/2008/08/speedo-tossed-aside-but-is-clearly-dominating/comment-page-1/#comment-1877 Katie Konrath Thu, 14 Aug 2008 00:43:05 +0000 http://freshpeel.com/?p=535#comment-1877 I don't think the performance mishap will ruin their brand much. It happens to all swimmers, and the only real way to prevent it is to superglue goggles to your face. (Which is probably not recommended!) If they get mad at it, then they're definitely overreacting! Could have been any one of the brands - that's why everyone wears their goggles so tight and under their cap, cause it happens a lot. I don’t think the performance mishap will ruin their brand much. It happens to all swimmers, and the only real way to prevent it is to superglue goggles to your face. (Which is probably not recommended!)

If they get mad at it, then they’re definitely overreacting! Could have been any one of the brands – that’s why everyone wears their goggles so tight and under their cap, cause it happens a lot.

]]>