Comments on: Puma Gets a Boost from Bolt http://freshpeel.com/2008/08/puma-gets-a-boost-from-bolt/ Ripe Brand Strategy. Juicy Insights and Trends. Mon, 14 Mar 2011 19:56:03 +0000 hourly 1 By: Martin Bishop http://freshpeel.com/2008/08/puma-gets-a-boost-from-bolt/comment-page-1/#comment-2216 Martin Bishop Mon, 25 Aug 2008 23:59:50 +0000 http://freshpeel.com/?p=617#comment-2216 Whether Puma knew what they had with Bolt or not, it's clear they've done a great job of making the most of his success. As we look back at the Games, I think both Adidas and Nike will be a little frustrated that, despite all their investment, it's been Puma and Li Ning that have had the best success. Puma with its Bolt connection and Li Ning because the founder was the star turn at the opening ceremony. See: <a href="http://www.landor.com/index.cfm?do=thinking.blogs_olympics&post_id=16557#top">Beijing Ambush Strategy #6: Li Ning's $50 million gold medal</a> Whether Puma knew what they had with Bolt or not, it’s clear they’ve done a great job of making the most of his success.

As we look back at the Games, I think both Adidas and Nike will be a little frustrated that, despite all their investment, it’s been Puma and Li Ning that have had the best success. Puma with its Bolt connection and Li Ning because the founder was the star turn at the opening ceremony.

See: Beijing Ambush Strategy #6: Li Ning’s $50 million gold medal

]]> By: Hajj E. Flemings http://freshpeel.com/2008/08/puma-gets-a-boost-from-bolt/comment-page-1/#comment-2100 Hajj E. Flemings Sat, 23 Aug 2008 21:38:41 +0000 http://freshpeel.com/?p=617#comment-2100 Great blog, I am a fan of Puma and I love I like the direction and thought of this post. Another great brand story. Great blog, I am a fan of Puma and I love I like the direction and thought of this post. Another great brand story.

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