The Post2Post bus has just pulled in! The Fresh Peel is pleased to welcome Tom Fishburne, author and cartoonist of This One Time at Brand Camp, which is the featured book for August’s stop on the Post2Post Virtual Book Tour. I’ve hosted some excellent authors in past Post2Post series, but interviewing Tom adds a whole...
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When it comes to the battle of sports brands during the 2008 Summer Olympics, there is no question that Nike, Adidas, and China’s own Li Ning have been the dominant players. But as the games are quickly coming to a close, I’m wondering if a brand hasn’t slipped in under the radar with the speed of a Bolt of...
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In the latest from the brandchannel, comes the 2008 brandcameo’s Product Placement Awards, which sampled readers from 90 countries searching for the best product placements of 2008. Among the brand winners were: Ford, with placements in Transformers, I Am Legend, The Bucket List and American Gangster and LG, for the best...
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VitaminWater is a brand I like. Not only have they created their own category, “enhanced water,” but they’ve done it breaking a lot of the rules. How many brands can you think of that make under the table references to other brands in their branding? No brand is safe. Thighmaster, Old Irish Spring soap,...
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Speedo must have been feeling a mix of emotions yesterday as poster boy Michael Phelps threw his Speed Socket Mirrored Pro goggles against the pool wall in disgust after a “slight malfunction.” Phelps said that water was flooding his eyes from the very start of the race, which left his vision slightly impaired. By the...
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