10 Most Overrated Brands

Jul 31, 08 10 Most Overrated Brands

Posted by Chris Wilson in Advertising, Branding, Marketing

Lucas Conley, contributing writer for Fast Company Magazine, author of Obsessive Branding Disorder and blogger, has put together a list for the Boston Globe, of he what says are the 10 Most Overrated Brands. Conley argues that, companies are desperate to capture the interest of fickle consumers. More are increasingly relying...

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Simple Idea: Grown vs. Built

Jul 30, 08 Simple Idea: Grown vs. Built

Posted by Chris Wilson in Simple Ideas

Exceptional brands are grown, not built.    

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Ronald Jenkees and the Grey of Authenticity

Jul 29, 08 Ronald Jenkees and the Grey of Authenticity

Posted by Chris Wilson in Marketing, Social Media

It’s been almost a year since I first wrote about Ronald Jenkees and his “unique mix of nerd, Kentucky hick, and spare bedroom hip-hop gangsta.” At the time, I was not only mesmerized by Ronald’s genius keyboard skills, but the unique YouTube personality that is “Ronald Jenkees.” But over...

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The Crazy Process

(They disabled embeds on this video. You can view it here.) The only thing left out of this story is a board of about 30 people, who interrupt the process at random times and vote about the small details of the project. Via: Brand New & John Winsor ...

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Human Talk: Airlines

Jul 23, 08 Human Talk: Airlines

Posted by Chris Wilson in Human Talk

As we near the end of summer here in the States, and many are in the middle of what is a heavy traveling season. Whether its for a vacation with the family, a conference or workshop, or just business as usual. Many of you have caught a plane or two or more in over the past few months, and probably have more travel plans in the...

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