Comments on: $170 Burger Comes to Life http://freshpeel.com/2008/06/170-burger-comes-to-life/ Ripe Brand Strategy. Juicy Insights and Trends. Mon, 07 Mar 2011 13:16:53 +0000 hourly 1 By: Chris Wilson http://freshpeel.com/2008/06/170-burger-comes-to-life/comment-page-1/#comment-1364 Chris Wilson Thu, 03 Jul 2008 02:41:47 +0000 http://freshpeel.com/2008/06/170-burger-comes-to-life/#comment-1364 Bill and Merci, Yes BK's strategy seems to be all over the map.....maybe they don't even have a map (shhhhh). They are pulling the brand in at least 5 different directions. Bill and Merci,

Yes BK’s strategy seems to be all over the map…..maybe they don’t even have a map (shhhhh). They are pulling the brand in at least 5 different directions.

]]> By: Merci http://freshpeel.com/2008/06/170-burger-comes-to-life/comment-page-1/#comment-1363 Merci Wed, 02 Jul 2008 19:30:54 +0000 http://freshpeel.com/2008/06/170-burger-comes-to-life/#comment-1363 Interesting article - check out my post on Burger King's recent plans to launch games on mobile phones - it makes me question what kind of brand strategy does BK have? http://360view-molsson.blogspot.com/2007/10/burger-king-to-launch-mobile-games.html Interesting article – check out my post on Burger King’s recent plans to launch games on mobile phones – it makes me question what kind of brand strategy does BK have? http://360view-molsson.blogspot.com/2007/10/burger-king-to-launch-mobile-games.html

]]> By: Bill Gammell http://freshpeel.com/2008/06/170-burger-comes-to-life/comment-page-1/#comment-1350 Bill Gammell Mon, 30 Jun 2008 20:24:19 +0000 http://freshpeel.com/2008/06/170-burger-comes-to-life/#comment-1350 Interesting but I am not sure how this fits in with the BK brand. Interesting but I am not sure how this fits in with the BK brand.

]]> By: Merci's 360view http://freshpeel.com/2008/06/170-burger-comes-to-life/comment-page-1/#comment-1545 Merci's 360view Thu, 01 Jan 1970 00:00:00 +0000 http://freshpeel.com/2008/06/170-burger-comes-to-life/#comment-1545 <!--%kramer-pre%-->Just read fromanother blog that Burger King has now launched a luxury burgerthat costs $170 dollars (1020 Swedish crowns)! This raises several questions - can a hamburger be classified as a luxury food item? Is it in the same category as caviar or champagne? Or is this hamburger just well over priced and its brand has taken on<!--%kramer-post%--> Just read fromanother blog that Burger King has now launched a luxury burgerthat costs $170 dollars (1020 Swedish crowns)! This raises several questions – can a hamburger be classified as a luxury food item? Is it in the same category as caviar or champagne? Or is this hamburger just well over priced and its brand has taken on

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