Back in May I reported on Burger King’s rumored plans to introduce a luxury burger priced at $170 dollars. Well that rumor has officially become a reality, as Burger King recently launched the new item in a tiny branch in West London. Even though the company has beaten the world’s previous record for “most...
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Innocent and their “little tasty drinks” have been on the Human Talk radar for quite sometime now thanks to Rohit Bhargava (also discussed in Personality Not Included) and David Taylor. If you’re not familiar with the company, check them out. They are a shining example of how an organization can not only...
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In the latest edition of Neutron’s Steal This Idea, brand coach Josh Levine reveals The 6 Naming Styles, to help you in finding the best name for your...
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After a week of vacation spanning from a few days in Las Vegas to a brutal rim to rim hike through the Grand Canyon, The Fresh Peel is back in action. Before leaving I planned a few marketing items to the Vegas agenda, in hopes of sharing my observations when I got back. I wanted to do two things: 1. Smell for Scent...
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When it comes to building strong brands in Asia, you’ll find a consistent strategy repeated again and again. And it’s very different from how Americans tend to approach brand strategy. Brand strategies by companies in Asian countries tend to look like this: Introduce a single brand, and go extremely wide with it and...
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