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	<title>Comments on: LifeLock Guarantee Unlocked</title>
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	<link>http://freshpeel.com/2008/05/lifelock-guarantee-unlocked/</link>
	<description>Ripe Brand Strategy. Juicy Insights and Trends.</description>
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		<title>By: Drew McLellan</title>
		<link>http://freshpeel.com/2008/05/lifelock-guarantee-unlocked/comment-page-1/#comment-1215</link>
		<dc:creator>Drew McLellan</dc:creator>
		<pubDate>Wed, 28 May 2008 21:46:23 +0000</pubDate>
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		<description>It&#039;s really a remarkable turn of events.  I don&#039;t know about you, but I was pretty enamored with the campaign.  I thought it was bold and memorable.

Guess for the CEO, his ss# was a little too memorable!

Drew</description>
		<content:encoded><![CDATA[<p>It&#8217;s really a remarkable turn of events.  I don&#8217;t know about you, but I was pretty enamored with the campaign.  I thought it was bold and memorable.</p>
<p>Guess for the CEO, his ss# was a little too memorable!</p>
<p>Drew</p>
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		<title>By: Susan Hilton - Texas Aggie Realtor in College Station Home Sales</title>
		<link>http://freshpeel.com/2008/05/lifelock-guarantee-unlocked/comment-page-1/#comment-1196</link>
		<dc:creator>Susan Hilton - Texas Aggie Realtor in College Station Home Sales</dc:creator>
		<pubDate>Sun, 25 May 2008 03:20:21 +0000</pubDate>
		<guid isPermaLink="false">http://freshpeel.com/2008/05/lifelock-guarantee-unlocked/#comment-1196</guid>
		<description>It is sad to see marketing and truth not match.</description>
		<content:encoded><![CDATA[<p>It is sad to see marketing and truth not match.</p>
]]></content:encoded>
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	<item>
		<title>By: Josef Katz</title>
		<link>http://freshpeel.com/2008/05/lifelock-guarantee-unlocked/comment-page-1/#comment-1188</link>
		<dc:creator>Josef Katz</dc:creator>
		<pubDate>Fri, 23 May 2008 18:56:44 +0000</pubDate>
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		<description>Wow.  I always found it interesting that he put his SSN out there like that.  It was putting his money where his mouth was and a great statement of what the product stood for.  I guess all good things come to an end.</description>
		<content:encoded><![CDATA[<p>Wow.  I always found it interesting that he put his SSN out there like that.  It was putting his money where his mouth was and a great statement of what the product stood for.  I guess all good things come to an end.</p>
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	<item>
		<title>By: Kelly</title>
		<link>http://freshpeel.com/2008/05/lifelock-guarantee-unlocked/comment-page-1/#comment-1186</link>
		<dc:creator>Kelly</dc:creator>
		<pubDate>Fri, 23 May 2008 16:55:36 +0000</pubDate>
		<guid isPermaLink="false">http://freshpeel.com/2008/05/lifelock-guarantee-unlocked/#comment-1186</guid>
		<description>so true. and so ironic.

PS: you&#039;re welcome</description>
		<content:encoded><![CDATA[<p>so true. and so ironic.</p>
<p>PS: you&#8217;re welcome</p>
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