Comments on: Who or What Kills a Brand? http://freshpeel.com/2008/04/who-or-what-kills-a-brand/ Ripe Brand Strategy. Juicy Insights and Trends. Mon, 07 Mar 2011 13:16:53 +0000 hourly 1 By: Chris Wilson http://freshpeel.com/2008/04/who-or-what-kills-a-brand/comment-page-1/#comment-1031 Chris Wilson Sat, 19 Apr 2008 05:50:10 +0000 http://freshpeel.com/2008/04/who-or-what-kills-a-brand/#comment-1031 Bill, Thanks for adding to the debate. When customers kill the brand do you think it is because of something the company did or did not do in managing the brand? Or do you think there are some cases where customers will bring a brand to its end, and there was and is nothing that the company can do? Bill,

Thanks for adding to the debate.

When customers kill the brand do you think it is because of something the company did or did not do in managing the brand? Or do you think there are some cases where customers will bring a brand to its end, and there was and is nothing that the company can do?

]]> By: Bill Gammell http://freshpeel.com/2008/04/who-or-what-kills-a-brand/comment-page-1/#comment-1014 Bill Gammell Thu, 17 Apr 2008 16:25:01 +0000 http://freshpeel.com/2008/04/who-or-what-kills-a-brand/#comment-1014 Interesting question. If I look at this from the same strict vista as gun control (do people or guns kill people?), then I would have to say that people kill brands. Just like a gun, time does not actually do anything by itself. Sure, over time most industries do see a transformation or shift in preferences, distribution, markets and most everything else. As this happens, the business sometimes refuses to believe anything has changed or they over or under estimate the slope of the change. This is not caused by time itself but rather time’s constant companion - change. But it’s not the change of the moving hour hand but a change in us. So I’d have to say that people kill a brand - sometimes it’s the people within the company, sometimes it is customers and many times it is a combination of the two. Interesting question. If I look at this from the same strict vista as gun control (do people or guns kill people?), then I would have to say that people kill brands. Just like a gun, time does not actually do anything by itself. Sure, over time most industries do see a transformation or shift in preferences, distribution, markets and most everything else. As this happens, the business sometimes refuses to believe anything has changed or they over or under estimate the slope of the change. This is not caused by time itself but rather time’s constant companion – change. But it’s not the change of the moving hour hand but a change in us. So I’d have to say that people kill a brand – sometimes it’s the people within the company, sometimes it is customers and many times it is a combination of the two.

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