Comments on: Simple Idea: Comfort http://freshpeel.com/2008/04/simple-idea-comfort/ Ripe Brand Strategy. Juicy Insights and Trends. Mon, 07 Mar 2011 13:16:53 +0000 hourly 1 By: Mat http://freshpeel.com/2008/04/simple-idea-comfort/comment-page-1/#comment-982 Mat Thu, 10 Apr 2008 10:57:34 +0000 http://freshpeel.com/2008/04/simple-idea-comfort/#comment-982 Innovation is the enemy of comfort Innovation is the enemy of comfort

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