Comments on: Mr. Clean Car Wash http://freshpeel.com/2008/04/mr-clean-car-wash/ Ripe Brand Strategy. Juicy Insights and Trends. Mon, 07 Mar 2011 13:16:53 +0000 hourly 1 By: Goodness Gracious, Great Blogs of Fire! » The Buzz Bin http://freshpeel.com/2008/04/mr-clean-car-wash/comment-page-1/#comment-1058 Goodness Gracious, Great Blogs of Fire! » The Buzz Bin Tue, 22 Apr 2008 13:35:48 +0000 http://freshpeel.com/2008/04/mr-clean-car-wash/#comment-1058 [...] Wilson of The Marketing Fresh Peel discusses Proctor & Gamble’s newest line extension: Mr. Clean Performance Car Washes. Chris cites one of his older posts stating that this new extension is, “comical example of [...] [...] Wilson of The Marketing Fresh Peel discusses Proctor & Gamble’s newest line extension: Mr. Clean Performance Car Washes. Chris cites one of his older posts stating that this new extension is, “comical example of [...]

]]> By: Chris Wilson http://freshpeel.com/2008/04/mr-clean-car-wash/comment-page-1/#comment-1030 Chris Wilson Sat, 19 Apr 2008 02:56:06 +0000 http://freshpeel.com/2008/04/mr-clean-car-wash/#comment-1030 Leia, You're exactly right. P&G is entering new territory here, and if there service isn't up to snuff, the Mr. Clean brand could take a hit. It will be interesting to see how they handle competition in the service-based industry. Now that I think about it a little more, the Mr. Clean image, one of clean perfection, may proof hard to live up to in the service industry. Leia,

You’re exactly right. P&G is entering new territory here, and if there service isn’t up to snuff, the Mr. Clean brand could take a hit. It will be interesting to see how they handle competition in the service-based industry.

Now that I think about it a little more, the Mr. Clean image, one of clean perfection, may proof hard to live up to in the service industry.

]]> By: Leia http://freshpeel.com/2008/04/mr-clean-car-wash/comment-page-1/#comment-1029 Leia Sat, 19 Apr 2008 00:53:56 +0000 http://freshpeel.com/2008/04/mr-clean-car-wash/#comment-1029 It's interesting that they stretch their brand from product-based to service-based. I can actually see how this new service might hurt the product if the car wash service experience is not at the same level of quality people have come to expect of the product. It’s interesting that they stretch their brand from product-based to service-based. I can actually see how this new service might hurt the product if the car wash service experience is not at the same level of quality people have come to expect of the product.

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