In a previous post, How Far Can a Brand Stretch?, I listed some comical examples of brands that had stretched too far with unrelated line extensions. At the end of that post used Mr. Clean’s Windshield Wash and Wiper Blades as an example of a “very natural and logical” line extension.
Well now Procter & Gamble are taking the Mr. Clean extensions to a whole new a whole new level as they have opened up two Mr. Clean Performance Car Washes in Ohio, and they have plans to open up more car washes around the country.
Promo lays out more of the details.
Via: Brand Mix