When you know it, improvise. Put down the sales script. Drop all those unnecessary bullet points from the presentation. Don’t be afraid to pull in examples from around you. Put the pieces together to fit the situation here and now. Let it come out naturally. Just talk. —— This post is part of the Human...
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a new word for something new, undertaken with the right intention but which has not (yet) led to the desired result. You only recognize a nearling when you look back, and you can always learn from a nearling. You can be proud of nearlings because: You started an initiative You may have moved others Maybe it led you to something...
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“Statistics show that more consumers notice red colored products and packaging more than any other color. But they purchase more blue colored products or products in blue packaging. ” At least, that was a statement that what one of my college marketing professors tossed into a lecture on packaging, a few years ago. ...
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Bill Gammell of ÜberEye Marketing snapped this photo on his cell phone because it reminded of the sign from Human Talk: Hand Tossed. It works because it is an accurate reflection of the Chili’s fun personality and talks in their voice. You can hear the same guy that sings the baby back ribs jingle saying this. ...
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In a previous post, How Far Can a Brand Stretch?, I listed some comical examples of brands that had stretched too far with unrelated line extensions. At the end of that post used Mr. Clean’s Windshield Wash and Wiper Blades as an example of a “very natural and logical” line extension. Well now Procter &...
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