Human Talk: Improvise
When you know it, improvise. Put down the sales script. Drop all those unnecessary bullet points from the...
posted on: Apr 25, 2008 | author: Chris Wilson
The Nearling
a new word for something new, undertaken with the right intention but which has not (yet) led to the desired...
posted on: Apr 23, 2008 | author: Chris Wilson
Colorful Branding
“Statistics show that more consumers notice red colored products and packaging more than any other color. But...
posted on: Apr 21, 2008 | author: Chris Wilson
Human Talk: Personality
Bill Gammell of ÜberEye Marketing snapped this photo on his cell phone because it reminded of the sign from Human...
posted on: Apr 18, 2008 | author: Chris Wilson
Mr. Clean Car Wash
In a previous post, How Far Can a Brand Stretch?, I listed some comical examples of brands that had stretched too...
posted on: Apr 18, 2008 | author: Chris Wilson
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